Meta Media Buyer
ScaleClients.io
USA (Remote)
AgencyFull-timeMid level3+ years exp.
3 hrs ago
Media Planner
USA (Remote)
Salary Not AvailableMid Level4+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive media planning and client-aligned, data-driven strategies for gaming and creator-led campaigns at XDOTG.
- Must-have: 4+ years in media planning, sales planning, or digital strategy with agency/publisher or creator-driven experience.
- Standout: Ability to translate insights into actionable media recommendations and partner cross-functionally with Sales, Creative Strategy, and Production.
Job Description
Responsibilities
- Lead pre-sale media planning across RFPs, proposals, and proactive pitches
- Translate client goals into full-funnel media strategies across XDOTG’s ecosystem
- Build detailed media plans that incorporate creators, branded content, paid media, and distribution
- Collaborate with Creative Strategy to ensure media and creative ideas are tightly integrated
- Partner with Sales to develop compelling, insight-driven proposals that align with client KPIs and budgets
- Define channel mix, flighting, budget allocation, and expected performance benchmarks
- Support post-sale execution, working with Account Management and Production to bring plans to life
- Oversee campaign setup, trafficking alignment, and launch readiness across platforms
- Monitor campaign performance, pacing, and delivery against KPIs
- Optimize campaigns in real time based on performance data and platform insights
- Build clear, client-facing reporting that highlights performance, learnings, and next steps
- Continuously refine internal media planning frameworks, benchmarks, and best practices
- Stay ahead of platform updates, emerging media opportunities, and gaming trends
Requirements
- 4+ years of experience in media planning, sales planning, or digital strategy
- Experience at a media agency, publisher, or creator-driven platform
- Strong understanding of digital media, including YouTube, Twitch, TikTok, and social platforms
- Familiarity with influencer and creator-led media strategies within gaming or entertainment
- Ability to translate data and insights into clear, actionable media recommendations
- Highly analytical with strong attention to detail and organization
- Comfortable working across multiple projects in a fast-paced environment
- Strong communication skills, both internally and client-facing
- Proficiency in Google Sheets and Google Slides
- Experience with campaign reporting, pacing, and optimization workflows
Preferred
- Familiarity with programmatic or paid media is a plus
XDOTG
XDOTG creates what’s next in gaming and culture. We connect brands with the audiences that define today and tomorrow, Gen Z, Gen Alpha, and Millennials, through talent, storytelling, and experiences that scale.Built on our four pillars: Talent, Studios, Culture, and Distribution. We bridge the gap between creators, communities, and brands. From original content and world-class production to authentic voices and global reach.XDOTG makes trends matter and brands play where culture lives.
Headcount Trend
Current headcount: ~6
Marketing Team
Marketing Team Size
4 (67% of company)
Median Career Experience
15 years
Median Tenure
0.9 years
