Media Planner

New York, USA (Hybrid)

$58K/yr – $65K/yrMid Level2+ years expInternship

Posted 4 months ago

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Job Summary

Drive media planning and campaign execution for an agency focused on arts and entertainment across digital and traditional channels.

  • Collaborate with the paid media team to plan and implement campaigns across digital video, display, print, OOH, and email.
  • Must-have: Google Campaign Manager experience.
  • Standout: Involvement in RFPs, publisher negotiations, and performance analytics.

Job Description

Responsibilities

  • Collaborate with the paid media team for the planning and implementation of media campaigns, covering digital video & display, print, OOH, and email
  • Manage the execution of approved Media Plans ensuring campaign details and specs are shared with Client Services and campaign timelines are maintained
  • Monitor and optimize online programs to ensure effective pacing and performance
  • Draft and issue Requests for Proposals (RFPs) to media publishers
  • Assist in evaluating media publisher proposals, engaging in Q&A sessions, and negotiating media placement and pricing
  • Contribute to the development of campaign presentations and reporting materials
  • Utilize campaign management, google analytics, and ad verification tools to analyze campaign performance
  • Create, deploy, and accurately maintain insertion orders
  • Keep vendor media kits and creative spec sheets up to date
  • Coordinate vendor meetings and manage scheduling as needed

Requirements

  • 2-3 years of experience in advertising/marketing, communications, media, or a related role
  • Google Campaign Manager experience required
  • Excellent verbal and written communication skills
  • Proficiency with Microsoft Office, PowerPoint, Excel, Word, and Outlook
  • Demonstrated leadership skills with ability to work as part of a team and autonomously
  • Self-starter who can take initiative, problem solve, and thrive in a fast-paced environment
  • Meticulous attention to detail, organization skills and accuracy. Experience with project management tools (eg. Asana) a plus
  • Capable of thriving in a fast-paced environment, managing multiple projects and campaigns simultaneously.

Preferred

  • Genuine interest in advertising and passion for the theatrical, arts, institutions, travel, and tourism categories

Benefits

  • Comprehensive healthcare & dental – 100% employer-paid for employees
  • Generous PTO policy, plus ½-day Summer Fridays to make the most of sunny days
  • Hybrid work model – a balance of in-office collaboration (minimum three days per week) and flexibility
  • Continuous growth & learning – annual Training & Development fund to sharpen your skills
  • Financial wellness perks – student loan repayment or tuition assistance based on tenure
  • Paid parental leave – up to 12 weeks to support growing families
  • Sabbatical opportunities – recharge and return inspired with paid time off for long-term employees
  • A pet-friendly office – because great ideas come with great company
AKA US logo

AKA US

We’re a fully integrated creative and media agency born out of the world of culture and entertainment.We combine the art of design and storytelling with the science of data and technology to respond to the complex challenges brands face in today's fragmented landscape.Our work is about your audience and what gets them going. It’s about big ideas and real results. In real time.In a nutshell, we put the entertainment in advertising—creating experiences, brands, content, and campaigns that people actually seek out, enjoy, and share.

Founded in 2008
USA
270 employees (95 in marketing)

Traffic Signals

Monthly Visitors
8.3K
Traffic Source Mix
Search
32.9%
Direct
51%
Referral
7.5%
Social
7.1%
Paid
1.2%

Headcount Trend

Current headcount: ~270

Marketing Team

Marketing Team Size
63 (23% of company)
Marketing Roles Posted (Last 30 Days)
5