Media Performance Senior Specialist

Reston, VA (Hybrid)

$25/hr – $50/hrSenior Level3+ years expContract

Posted 2 days ago

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Job Summary

Own and execute performance media strategy and execution across programmatic, social, and search with analytics partnership, while supporting seasonal campaigns, dealer marketing programs, and regional operations.

Lead media measurement and monthly reporting
Collaborate with content, creative, and agencies on asset planning
Drive cross-channel optimization and vendor partnerships

Job Description

Responsibilities

Performance Media & Strategy & Execution– 40%
- Work closely with content team and creative agencies on asset needs and planning to execute effective media plans
- Manage implementation and launch of always-on performance media campaigns.
- Support Seasonal Sales campaign strategies and reporting.
- Understand business and market needs and develop and implement incremental media plans across programmatic, social, search as needed to support sales goals.
- Review media reporting and campaign performance and work with media agency on in-campaign optimizations
- Work closely with agencies and internal teams to ensure full funnel strategic alignment across Tier 1 and Tier 3 performance media tactics and channels.
- Work with key media vendors (e.g. Meta, Google, Yahoo, The TradeDesk) to drive innovation and make sure we are working as effectively and efficiently as possible with their offerings.
Analytics & Data – 25%
- Manage all aspects of media measurement and campaign tagging. Ensure alignment between Analytics Agency and Media Agency to deliver insights and performance results through meaningful dashboards and campaign reporting.

Requirements

Bachelor’s degree in marketing, Business or related major
MBA or Master’s degree
7-10 project management required
3-5 years of experience agency or client side recommended.
Automotive experience preferred

Preferred

Strong organizational skills, analytical, and detail-oriented mindset
Budget Management experience
Exceptional creativity and the ability to “think outside the box”
Excellent communication and presentation skills – both written and oral
Analytical, problem solving, and conceptual thinking skills
Creative issue/problem resolution
Strategic Planning and Development
Proven project management skills including the ability to manage cross-functional delivery team
Ability to multi-task and work within a rapidly changing environment
Ability to distill complex concepts into a clear, concise and understandable presentation.

DivIHN Integration Inc

4.9 Glassdoor

DivIHN (‘Divine’) has served as a holistic Technology Consulting entity since 2002, committed to Client Success & Transformation.Our Clients’ journey of transformation requires wise counsel, expert guidance, innovative design, execution, and capable delivery assistance. We provide these, aligning with their goals, and investing in the journey. In enablement of this, we pursue leadership in Strategy Alignment, Technology Vision, Solution Design, and Delivery Excellence.We deliver value in the following areas of specialization: Digital TransformationEnabling Strategic Transformation with Strategy and Solution Advisory, Solution Design, and implementation assistance for applications, data, analytics, and infrastructure transformationEnterprise Systems DevelopmentFocused on business results, Systems Development with architecture, design, development, quality assurance, and support on Salesforce and Microsoft platformsRisk & CybersecurityEnhancing cyber risk awareness, management, and cyber-readiness through thought leadership, education, guidance, solution design, and implementationWorkforce SolutionsAlternative Talent Solutions that enable organizations to rethink their Talent Strategy, drive Innovation, and achieve Enduring SuccessM&A ITM&A IT capabilities development, advisory, training, integration management, and support from Specialists in M&A IT Integration, for Client Success with complex deals and faster growth.We are minority owned and certified enterprise, committed to Excellence, with Grace. Our core purpose is to Positively Impact Lives, one interaction at a time, and this aligns with our business focus of Success and Transformation for our Clients, Employees, and Stakeholders.

Founded in 2002

Hoffman Estates, Illinois, USA

166 employees (5 in marketing)

www.divihn.com

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