Media Manager

Minneapolis, MN (On-site)

$85K/yr – $100K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize paid digital media campaigns with a focus on ROI for leads and vehicle sales, using GA4, PMax, and VLAs, while collaborating with internal teams and vendors to stay ahead of trends.

Own and optimize Google Ads campaigns (PMax and VLAs)
Monitor performance with GA4 and provide actionable ROI insights
Collaborate with internal teams and vendor partners

Job Description

Responsibilities

Manage and optimize Google Ads campaigns, including Performance Max (PMax) and VehicleListing Ads (VLAs).
Utilize Google Analytics 4 (GA4) to monitor performance and identify growth opportunities.
Analyze campaign results and provide actionable insights to improve ROI.
Manage budgets and optimize for lead generation and vehicle sales.
Partner with internal teams and vendor partners to execute successful digital marketing strategies.
Stay current on Google Ads, GA4, and emerging digital marketing trends.

Requirements

3+ years of experience managing paid digital media campaigns.
Hands-on experience with Google Ads, Performance Max (PMax), Vehicle Listing Ads (VLAs), and Google Analytics 4 (GA4).
Strong analytical skills with experience interpreting campaign performance data.
Experience with Google Merchant Center, Looker Studio, or automotive digital marketing is a plus.

Preferred

Experience with Google Merchant Center, Looker Studio, or automotive digital marketing is a plus.

Luther Automotive Group

Since Rudy Luther acquired his first dealership in 1952, Luther Automotive has grown to become the largest family-owned group of automobile dealerships in the Upper Midwest. With over 27 brands, 40+ locations and 14,000 vehicles, Luther sets the bar for the utmost professional and personalized experience.Additionally, Luther dealerships and employees regularly partner with community outreach organizations through the #DrivenToServe initiative. The strong sense of corporate social responsibility is the glue to the Luther family business.Luther offers careers in auto sales, service, accessories and office support staff. Through the Luther Tech Student Sponsorship Program, Luther supports technical students who are pursuing a career in automotive technician fields with tuition sponsorship and fast-track transition to full-time employment. To view employment opportunities, please visit https://sites.hireology.com/lutherauto/.

Founded in 1952

Minneapolis, Minnesota, USA

616 employees

www.lutherauto.com