Responsibilities

• Le ading Day-to-Day Media Management
• Develop and implement multi-channel media strategies aligned with brand objectives and marketing goals for the French market.
• Work closely with internal stakeholders (Demand Gen, Category Marketing, Creative, IMC, FP&A) to define campaign media targets, set budgets, and ensure alignment with overall marketing strategies.
• Serve as the bridge between upper and lower funnel media activation, feeding insights to the performance team and leveraging their learnings to optimize media strategies.
• Oversee accurate and timely reporting of media campaign performance, ensuring that key metrics and insights are shared with internal stakeholders (e.g., Data team, IMC team).
• Manage media buying across a variety of channels, including TV, print, digital, and more.
• Oversee the execution, optimization, and tracking of media campaigns, ensuring adherence to budget, timelines, and performance expectations.
• Use marketing analytics tools (e.g., Nielsen, DOMO, Attest) to measure campaign performance, optimize ROI, and identify areas for improvement.
• Analyze complex data and translate insights into actionable recommendations that are accessible and understandable for the wider business.
• Stay updated on the latest advertising trends and technologies, recommending new media opportunities to enhance the effectiveness of future campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; a Master's degree is preferred.
• 4+ years of prior experience with media agency management and execution
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills.
• Strong interpersonal and team management skills.
• Proven track record of developing and executing successful advertising campaigns across both traditional (TV, print, etc.) and digital channels (paid search, social media advertising, etc.).
• Strong knowledge of various media platforms.
• Experience in full-funnel marketing activation, with an understanding of how each part of the funnel contributes to overall campaign success.
• Familiarity with marketing analytics tools and platforms (e.g., Nielsen, DOMO, Attest) to track and measure campaign performance and ROI.
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with cross-functional teams (marketing, creative, sales, etc.).

Preferred

• Fluency in Portuguese / Spanish as a plus
• Knowledge of the small domestic appliance industry is a plus
• A Master's degree is preferred

Benefits

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance