Responsibilities

• Develop data-informed media strategies grounded in business objectives, audience insights, and marketplace trends — forming and validating hypotheses using past performance, research, and competitive intelligence
• Define media strategy briefs including campaign parameters, audience and channel strategies, and testing/learning agendas
• Build integrated, multi-channel media plans spanning digital, TV/CTV, audio, OOH, paid social, and custom programs
• Champion executional rigor by guiding agency partners on platform setup, targeting strategies, bid management, and in-flight optimization
• Monitor campaign performance, troubleshoot execution issues, and drive continuous optimization across channels
• Partner with Decision Science to develop measurement plans, learning agendas, and testing frameworks that inform future strategy and investment
• Manage agency relationships with a focus on strategic partnership, accountability, and continuous improvement in activation quality
• Collaborate cross-functionally across Global Media, Marketing, Insights, Decision Science, Creative, and MarTech to deliver integrated, high-impact programs
• Define, document, and evolve media best practices and scalable frameworks that improve team efficiency and media effectiveness
• Project-manage complex workstreams and deliverables across multiple concurrent programs

Requirements

• Currently has, or is in the process of obtaining, a BA/BS degree in Marketing, Business, Economics, Communications, or a related field
• 7+ years of experience in media strategy, planning, or buying — either at an agency, client-side, or media/ad tech organization
• Experience developing and executing integrated, multi-channel media strategies across digital, video, social, and emerging channels
• Understanding of programmatic media buying, including platform mechanics, audience/data management, and optimization levers
• Experience managing media agency partners to deliver against both strategic and executional standards
• Proven ability to form strategic hypotheses and build media frameworks grounded in data and marketplace knowledge
• Experience with media measurement and analytics — including methodologies such as brand lift, conversion lift, A/B testing, and MMM
• Project management skills with experience managing multiple campaigns in fast-paced, deadline-driven environments
• Communication skills with the ability to influence cross-functional stakeholders at multiple levels
• Experience leveraging AI tools to optimize media workflows, improve efficiency, or enhance planning processes

Preferred

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Hands-on experience with major demand-side platforms and programmatic buying tools
• Programmatic and Social Platform Certifications
• Experience at a media holding company or full-service agency with exposure to large brand accounts
• Demonstrated interest in emerging AI/ML applications across the media lifecycle
• Understanding of ad operations, trafficking, and platform-level campaign configuration