Responsibilities

• Develop and execute paid acquisition strategies for Muslim nonprofit clients
• Manage campaigns across Google Ads, Facebook, Instagram, display, retargeting, and other relevant channels
• Create campaigns for donations, Zakat, Ramadan appeals, emergency relief, events, programs, and community awareness
• Set up campaigns, audiences, tracking, pixels, conversion events, and reporting dashboards
• Manage and organize advertising creatives, copy, landing pages, and campaign assets
• Optimize campaigns to improve donations, leads, registrations, conversions, and return on ad spend
• Analyze campaign data to identify the best-performing audiences, ads, keywords, placements, and fundraising messages
• Monitor campaign budgets and ensure advertising spend is delivered at the correct pace
• Conduct audience, competitor, keyword, and nonprofit fundraising research
• Design targeting experiments and test new campaign strategies

Requirements

• 4+ years of experience managing paid advertising campaigns
• Proven experience running campaigns for US Muslim nonprofit organization
• Strong knowledge of Google Ads, Meta Ads, retargeting, display advertising, and conversion tracking
• Experience with donation, fundraising, event registration, lead generation, and awareness campaigns
• Understanding of Muslim audiences, Islamic values, and culturally sensitive messaging
• Familiarity with Ramadan, Zakat, Sadaqah, emergency relief, community programs, and year-end fundraising campaigns
• Ability to write and evaluate strong ad copy and creative concepts
• Strong analytical skills and attention to detail
• Ability to manage multiple client accounts and advertising budgets
• Strong professional verbal and written communication