Responsibilities

• Lead the media buying strategy for Money & Megatrends, overseeing the full subscriber journey from acquisition to engagement to monetization.
• Own and execute media buying across paid channels — native, display, social, and search — with a focus on efficient, scalable subscriber acquisition
• Develop and manage acquisition funnels across paid, organic, affiliate, partnership, and internal channels
• Continuously test and iterate on creative, copy, targeting, and landing page variables to improve conversion rates and reduce CPA
• Identify and capitalize on new channel opportunities before they become obvious to the market
• Own key growth metrics: subscriber growth, opt-in conversion, engagement, revenue per subscriber, earnings per click, and downstream paid conversion
• Shape the growth strategy for Money & Megatrends and actively contribute to decisions around positioning, audience development, and monetization architecture
• Think beyond acquisition — connect list growth to engagement strategy, retention, upsell paths, and long-term franchise value

Requirements

• Media Buying Expertise
• Deep, hands-on experience in paid media buying across multiple channels — this is a non-negotiable core of the role
• A strong track record in managing significant media budgets and optimizing toward subscriber acquisition or lead generation KPIs
• Fluency in media buying platforms (Meta, Google, native networks, etc.) and a sharp eye for testing creative and offer combinations.
• Experience in direct response or performance marketing environments where ROI accountability is king
• Growth & Monetization Chops
• Proven experience building and scaling email lists through a mix of paid and organic acquisition strategies
• A clear understanding of how to monetize audiences through conversion funnels, upsell paths, and retention strategy
• Fluency in testing and performance optimization across landing pages, opt-in funnels, onboarding sequences, and email campaigns
• Strong instincts around messaging, audience psychology, and what drives conversion at scale.

Preferred

• A deep understanding of financial markets and investment publishing is a strong plus — but not required.

Benefits

• Comprehensive benefits package including health, dental, and vision insurance, 401k match, and 12 paid company holidays.
• Remote flexible environment for candidates outside the Baltimore-DC area.
• Real ownership and visibility in a high-impact growth role