Media Buying Manager at Dollar Loan Center | Las Vegas, NV | $80K/yr – $90K/yr

Dollar Loan Center

Media Buying Manager

Las Vegas, NV (Unknown)

$80K/yr – $90K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive media planning and buying across traditional channels and CTV/OTT to maximize reach, efficiency, and store traffic.

Own end-to-end traditional and broadcast media planning, execution, and budget pacing.
Must-have: 4+ years in media buying with experience in CTV, radio, OOH, print, direct mail, and sponsorships.
Standout: cross-functional collaboration with compliance and marketing to ensure regulatory and brand adherence.

Job Description

Responsibilities

Plan, execute, and optimize media buys across CTV/OTT/streaming TV, radio, billboards (OOH), print, direct mail, and sponsorships
Manage broadcast & traditional media relationships, negotiate placements for optimal reach, frequency, and cost efficiency
Develop and execute market-level media plans to drive store traffic and application volume
Ensure proper scheduling and execution of all media placements
Own traditional media budget allocation and pacing across all channels
Track and report KPIs including: Reach, frequency, impressions, and GRPs; Cost per lead (CPL) and cost per acquisition (CPA); Customer acquisition cost (CAC) and media ROI
Conduct post-campaign analysis and provide optimization recommendations
Translate media performance into actionable insights for leadership
Work with DLC compliance and VP of Marketing to ensure all marketing activities comply with regulatory requirements for lending advertising and maintain brand consistency
Ensure all media placements comply with financial advertising regulations and brand standards

Dollar Loan Center

Dollar Loan Center is your Community Short Term Lender with 56 locations throughout Nevada and Utah. Established in 1998, we're the leading provider of signature loans in the industry! Our loan product has superior terms over payday loan companies, giving our customers several benefits and finance options! Dollar Loan Center offers a unique alternative to payday loans getting you up to $5,000* fast to solve any immediate financial problem! No checking account or collateral is needed for a signature loan. There are no application fees, no origination fees, and no prepayment penalties.

Founded in 1998

Las Vegas, Nevada, USA

164 employees (5 in marketing)

www.dontbebroke.com