Media Buying Associate (Programmatic) at Craft & Commerce | USA

Craft & Commerce

Media Buying Associate (Programmatic)

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own Walmart Connect onsite self-service display campaign management and optimization.

Oversee hands-on self-service campaign management including setup, optimization, and budget pacing.
Must-have: Strong WMC Audiences expertise and 3+ years in retail media campaigns.
Standout: Cross-channel programmatic, search, and display experience plus client-facing reporting.

Job Description

Responsibilities

Oversee and execute hands-on, self-service campaign management for Walmart Connect onsite media.
Implement campaign setup including audience, campaign and ad group creation.
Manage and optimize campaigns inflight including adjustments to campaigns and ad groups for delivery and performance.
Monitor budget pacing and implement reallocations between ad groups and campaigns.
Regularly monitor WMC performance dashboards to understand performance and inform optimizations and strategic recommendations.
Partner with analytics and data teams to facilitate consolidated campaign reporting.
Liaise with WMC team to facilitate smooth transition of onsite display from MS to SS as well as on an ongoing, consultative basis.
Lead troubleshooting and platform-related issue resolution, staying current with platform updates, beta opportunities, and best practices across major retail media networks.
Establish clear performance expectations and best practices for self-service campaign management, ensuring the team is leveraging automation, bid strategies, and audience targeting effectively.
Foster a collaborative team culture, encouraging knowledge sharing, process efficiencies, and innovation.

Requirements

5+ years of experience in digital media, with at least 3 years of hands-on experience managing retail media campaigns.
Expertise in WMC Audiences including behavioral and advanced targeting, customer attributes and shopping journey.
Hands-on experience with self-service WMC display media buying.
Proven track record of cross-channel media expertise, including search, programmatic, and display.
Strong understanding of bid strategies, audience segmentation, and attribution models within retail media networks.
Strong ability to translate data insights into strategic recommendations for optimizations and media mix improvements.

Preferred

Strong client communication and presentation skills, with the ability to simplify complex media strategies for non-technical stakeholders.
Highly organized, proactive, and comfortable in a fast-paced, performance-driven environment.
Ability to manage multiple campaigns and team workflows effectively while maintaining a strategic growth mindset.

Other

Role is open to New York, Atlanta, Charlotte and surrounding areas.
Must work EST hours.
Remote work arrangement mentioned in listing.

Craft & Commerce

Craft & Commerce is an integrated media agency, purpose-built to serve as a nimble, strategic partner to marketing teams in navigating our rapidly evolving media landscape. We fuse leading-edge performance marketing capabilities with a holistic view of channels, bring clarity to measurement and attribution across the funnel, and deliver scalable, ad-driven growth.Our senior leadership has sat on the client’s side of the table, contextualizing media through the lens of business objectives, setting and owning media-supported goals, hiring and firing agencies, adapting to evolving priorities, representing strategy and results to C-suite and board stakeholders, and more. We created C&C to bring that marketer’s mentality to today’s dynamic media landscape.

Founded in 2015

New York, New York, USA

31 employees (14 in marketing)

www.craftand.com