Media Buyer - Paid Social and Native

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive DTC paid social strategy and execution to optimize multi-channel campaigns for growth.

  • Own end-to-end paid social campaigns, setup, and reporting alignment.
  • Must-have: 3-5 years in DTC paid social with at least $250K/mo budgets.
  • Standout: Creative, data-driven thinker who can lead fast, cross-functional testing and optimization.

Job Description

Responsibilities

  • Analyzing trends, data, testing results and breaking it down to pinpoint your next move and to inform your strategy.
  • Strategising by identifying new opportunities, tweaks, improvements and figuring out who to go after next with your campaigns.
  • Executing inside the ad account, setting up CBO, ASC, ABO campaigns and ensuring appropriate organisation for streamlined reporting.
  • Creative production, working with our robust video editing team, copywriting and other departments to create creative briefs of ideas you want to test next.
  • Oversee the funnel from A-Z, ensuring congruence with audience, ad, landing page and product page.

Requirements

  • 3-5 Years in DTC Paid Social Managing At Least $250K/mo Budgets
  • Primarily experienced in Meta Ads but TikTok, AppLovin, Taboola or Snap is a big plus
  • Full Funnel Performance Marketer - Heavy exposure to direct response marketing covering media, creative direction and conversion elements
  • Data Driven - Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalize while leveraging the latest in data science
  • Think Fast, Move Fast Mentality - You need to be proactive and continuous in your efforts to drive higher conversions at maximum efficiency
  • Creative - This isn't just an ad uploader role, we're looking for a real well-rounded media buyer who can ideate, create and execute
  • Organized & Detail Oriented - Staying on top of task boards, sheets and other data sources to ensure consistent and streamlined reporting

Preferred

  • Native platforms experience is a big bonus

Benefits

  • Competitive Base Salary + Performance Commission Structure
  • Flexible PTO
  • Fully Remote, Flexible Working Environment
  • A World-Class Team Backed By a Profitable Enterprise
  • Professional Development Through Team Building & Leading
Pawfy logo

Pawfy

Give your furry friend the best of the best with Pawfy.Pawfy's pet chews are made in the USA with high-quality, safe ingredients sourced from around the world. They are easy to digest and taste delicious, so your dog will literally eat them out of the palm of your hand.Packed with tons of nutritional value, each formula was developed to help manage some of the most common issues that can affect a dog's health and well-being. These include rheumatoid arthritis that can affect senior pets, hip and joint weakness, allergies that can cause itchy skin and coat, as well as gut-related issues that can cause digestive discomfort.Discover Pawfy’s delicious pet chews and supplements by visiting pawfy.com today.

Raleigh, North Carolina, USA
9 employees (9 in marketing)

Traffic Signals

Monthly Visitors
648.4K
Monthly Google Ads Budget
$4.7K
Traffic Source Mix
Search
21.7%
Direct
43.7%
Referral
29.6%
Social
2.9%
Paid
2.1%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
8 (89% of company)