Responsibilities

• Partner with the Shopify lead to set channel- and product-level spend thresholds, and manage each product within its threshold..
• Allocate spend across non-Amazon channels within approved budgets and agreed guardrails, tied to revenue and margin goals..
• Evaluate new platforms, recommend which to test, design the test, define success and discontinuation criteria, and report results on a defined timeline..
• Build, launch, and manage campaigns end to end..
• Manage audiences, bidding, budgets, placements, and creative rotation daily..
• Identify performance issues early — frequency, saturation, creative fatigue, rising CPAs — and act before budget is wasted..
• Hold every campaign to CPA guardrails by product, with defined targets and hard caps that trigger action..
• Manage to MER, ROAS, and 3-month LTV:CAC depending on the product and the channel’s role..
• Own the contribution-margin view: protect profitable revenue and cut the spend running above guardrail..
• Maintain a continuous test pipeline with the creative team and the performance-creative lead..

Requirements

• Three or more years buying and managing paid media, in-house or agency, with direct budget ownership..
• Three or more years of hands-on Meta and Google buying, with working knowledge of TikTok Ads..
• Demonstrated experience scaling direct-to-consumer e-commerce spend profitably against CPA, ROAS, and MER targets..
• Working command of contribution margin, CAC, LTV:CAC, and first-order unit economics..
• Demonstrated testing discipline and timely decisions on whether to cut, optimize, or scale..
• Effective written and verbal communication, including the ability to give creative direction grounded in performance data..

Preferred

• Experience in supplements, CPG, health and wellness, or another regulated consumer product category..
• Experience launching newer channels (Reddit, Pinterest, X) from an initial build..
• Familiarity with subscription and retention economics..
• Experience with creator, affiliate, or influencer programs and their attribution models..
• Experience standing up an in-house buying function previously run by an agency..
• Core Skills Paid media buying (Meta, Google, TikTok) •Budget ownership and allocation• CPA, ROAS, MER, and LTV:CAC management • Contribution-margin analysis •Creative testing and direction• New channel evaluation and launch •Platform and partner relationship management •Performance reporting and analysis• Decisive cut / optimize / scale judgment • Process ownership

Benefits

• Benefits: Medical, dental, vision, paid time off, and paid holidays.