Responsibilities

• planning, purchasing, and optimization of advertising space to achieve campaign objectives efficiently
• negotiating with media vendors
• analyzing performance data
• ensuring effective audience targeting
• collaborating with cross-functional teams
• monitor market trends
• execute media strategies that align with overall organizational goals

Requirements

• Proficiency in media planning, media buying, and budget management
• Strong analytical skills with experience in data analysis and campaign performance reporting
• Knowledge of digital advertising platforms, including programmatic ad buying, PPC, and social media ads
• Ability to negotiate contracts and build strong relationships with media vendors
• Strong communication and presentation skills in both written and verbal formats
• Proficiency in marketing and advertising strategies to align campaigns with business objectives
• Detail-oriented with excellent project management skills
• Bachelor\'s degree in Marketing, Advertising, Communications, or a related field

Preferred

• Prior experience in media buying and advertising is highly preferred
• Familiarity with tools such as Google Ads, Facebook Ads Manager, or other media buying platforms is a plus