Responsibilities

• Oversees tactical planning, execution and reporting of campaigns.
• Utilizes knowledge of the media marketplace and channels to brainstorm and ideate new activations and vendors for media campaigns.
• Be resourceful, organized, and energetic; communicate effectively in a fast-paced environment and handle multiple projects.
• Maintain base-level knowledge of buying for both online and offline media channels: Digital (Banners, Audio, Video) Search, Social, TV, Radio, OOH, Print.
• Own vendor communications and develop relationships with clients.
• Manage RFP process: develop partner consideration sets, assemble RFPs, and manage conversations & RFP development with partners.
• Collaborate on media buying, vendor contracts, budget management by platform, and billing/invoicing for campaigns.
• Lead knowledge of media buying tools to execute plans and buys (Freewheel, SBMS/Adazzle, GCM & MOAT/IAS, Datorama, Tableau).
• Apply negotiation to secure discounts and added value.
• Serve as first gatekeeper and reviewer for Assistant’s work.
• Ensure smooth campaign launch & execution and communicate updates internally and externally.
• Develop a deep understanding of the Digital media trafficking process.
• Perform weekly pacing and monitoring of campaign performance.
• Support Supervisor/Director in the development of media approach.
• Encourage media + creative integration through cross-agency presentations and timelines.
• Validate accuracy of data use for reporting.
• Develop media POVs for clients.
• Encourage thinking outside of the box and stay up to date with marketplace offerings and opportunities.
• Participate in training to enhance professional growth.
• Mentor Assistant Buyers; provide ongoing feedback and guidance.

Requirements

• 2 years of experience in a media investment/buying role across online and/or offline channels, including campaign execution and managemen (Digital - Display, Audio, Video), Search, Social, and Traditional (TV, Radio, OOH, Print).
• Proficiency with media tools and platforms such as Freewheel, SBMS/Adazzle, GCM, MOAT/IAS, Tableau
• Strong project and campaign management skills, including RFP development, vendor negotiations, trafficking, and pacing/reporting.
• Effective communication and collaboration skills—able to manage vendor relationships, support internal teams, and clearly articulate media strategies.
• Ability to mentor junior team members
• This role requires proximity to New York City.

Nice to Have

Benefits

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role)
• Open/Flexible PTO with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs
• And burgers – lots and lots of burgers