Media Buyer

USA (On-site)

$69K/yr - $80K/yr (Est.)Mid LevelContract

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Owner of paid media programs across Google and Meta, driving scalable lead generation and profitability through campaign strategy, optimization, tracking, and cross-channel integration.

  • Owns end-to-end paid search and social campaigns
  • Leads performance through testing, attribution, and optimization cycles
  • Coordinates cross-tool tracking, landing pages, and CRM integrations

Job Description

Responsibilities

  • Building, managing, and optimizing Google Ads campaigns
  • Managing Facebook and Instagram advertising through Meta Ads Manager
  • Conducting keyword, audience, competitor, and market research
  • Developing campaign structures, targeting strategies, and budgets
  • Monitoring lead quality, cost per lead, conversion rates, and overall performance
  • Performing ongoing testing and optimization
  • Setting up and troubleshooting conversion tracking
  • Connecting campaigns with landing pages, forms, call tracking, and CRM systems
  • Providing clear performance updates and actionable recommendations
  • Identifying opportunities to improve campaign profitability and scalability

Requirements

  • Strong, verifiable experience with both Google Ads and Meta Ads
  • A proven track record generating qualified leads
  • Experience advertising for roofing, construction, solar, home services, or similar industries
  • Strong understanding of conversion tracking and attribution
  • Experience with Google Analytics 4, Google Tag Manager, and Meta Pixel
  • Experience with GoHighLevel and LeadConnector
  • Ability to diagnose underperforming campaigns and make informed adjustments
  • Strong communication, organization, and reporting skills
  • Experience with call tracking platforms such as WhatConverts is a major plus.
H&A Marketing logo

H&A Marketing

We're more than just a marketing firm; we're the architects of your digital presence. Founded by a dynamic team of millennials, we specialize in crafting bespoke branding solutions for the builders of the world. Our expertise spans across:- Helping builders, home creators, and makers show off their work on the web.- Making sure when people think of quality construction, they think of you.- Getting your business out there with some snazzy logos and a website that tells your story.And we don't stop there - we make sure folks find you first on Google when they're looking for someone to build their dreams.We started this gig because we love seeing great work get the spotlight it deserves.Let's team up and lay the foundation for your brand's success.

Founded in 2023
Pensacola, Florida, USA
4 employees

Traffic Signals

Monthly Visitors
630
Monthly Google Ads Budget
$2.6K

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Roles Posted (Last 30 Days)
1