Senior Paid Media Manager
Lectric eBikes
Phoenix, AZ (Remote)
$90K/yr - $115K/yrIn-houseFull-timeSenior level4+ years exp.
6 hrs ago
Media Buyer
Charlotte, NC (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 4 months ago
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Job Summary
Drive paid media strategy and execution for a DTC/telehealth growth program.
- Own end-to-end paid media across Google, Meta, and native channels with CAC/ROAS targets.
- Must-have: 3+ years of hands-on DTC media buying with $100k+ monthly budgets.
- Standout: Telehealth or subscription/recurring-revenue experience with clear reporting impact.
Job Description
Responsibilities
- Plan, launch, and manage paid media campaigns across a variety of channels including, but not limited to, Google Search (PPC), Google Display Network (GDN), Meta Ads (Facebook & Instagram) and native advertising platforms.
- Manage and optimize monthly media budgets exceeding six figures, with a relentless focus on CAC, ROAS, and LTV.
- Conduct deep audience research and segmentation to identify high-value targeting opportunities across all channels.
- Develop and execute A/B and multivariate tests for ad creatives, landing pages, audiences, and bidding strategies.
- Collaborate with creative teams to brief, iterate, and deploy ad assets that perform — from static display to video and native formats.
- Monitor campaign performance daily, identifying trends, anomalies, and optimization opportunities in real time.
- Build and maintain detailed performance dashboards and weekly/monthly reporting for internal stakeholders.
- Research, evaluate, and onboard new channels and traffic sources to diversify and scale acquisition efforts.
- Stay current on platform algorithm updates, policy changes, and emerging media buying trends.
- Other duties as assigned
Requirements
- 3+ years of hands-on media buying experience with a strong emphasis on direct-to- consumer (DTC) brands — agency experience alone will not be sufficient; we need someone who has lived inside a DTC or telehealth business and owned the numbers.
- Demonstrated experience managing monthly budgets of $100,000 or more with accountability for KPIs.
- Proven track record driving patient acquisition and retention for subscription or recurring-revenue products.
- Familiarity with telehealth industry regulations, compliance considerations, and advertising restrictions across platforms (e.g., Meta and Google health-related ad policies).
- Deep expertise in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads Manager.
- Experience with native advertising platforms such as Taboola, Outbrain, or similar.
- Strong analytical skills with proficiency in Google Analytics (GA4), Sigma, or comparable BI tools.
- Solid understanding of tracking, attribution, and pixel implementation (Meta Pixel, Google Tag Manager).
- Ability to interpret data, draw actionable insights, and communicate findings clearly to non-technical stakeholders.
Preferred
- Experience with programmatic advertising platforms (DV360, The Trade Desk, or similar).
- Familiarity with TikTok Ads, Pinterest Ads, Snapchat Ads, LinkedIn Ads, or YouTube pre-roll campaigns.
- Google Ads and/or Meta Blueprint certifications.
- Experience with CRM platforms and marketing automation tools (HubSpot, Salesforce, Klaviyo).
- Background in direct response, lead generation, telehealth, or e-commerce/DTC verticals.
- Experience marketing subscription products including trial-to-paid funnels, churn reduction campaigns, and LTV optimization.
- Knowledge of conversion rate optimization (CRO) principles and landing page best practices.
Excel Medical
Excel Medical’s technologies were designed with one goal in mind—to eradicate unexpected deaths in hospitals. There are more than 400,000 unexpected deaths in U.S. hospitals annually making it the nation’s third-leading cause of death—behind heart disease and cancer. Excel Medical’s “True North” is to make predictive analytics an actionable process, “predicting the preventableTM”, making it possible to achieve zero unexpected hospital deaths. Excel Medical was founded in 1995, and its products/services are used by more than 80 percent of the top academic medical centers and children’s hospitals in the United States. Excel Medical has multiple high-profile partners including IBM Watson, OBS Medical and Epic. It is a privately-held company headquartered in Jupiter, FL, with customers throughout North America, Europe, Australia and Asia. www.Excel-Medical.com.
Headcount Trend
Current headcount: ~64
Marketing Team
Marketing Team Size
1 (2% of company)
Median Career Experience
8 years
Median Tenure
4.6 years
