Media Buyer (DTC Brand)

USA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end paid social growth for a DTC brand by managing multi-platform budgets and testing new creative angles to lift conversions.

  • Own the full funnel from creative to landing page to maximize ROAS.
  • Must-have: 3–5 years managing $250k+/mo budgets with direct response focus.
  • Standout: cross-functional collaboration with video, analytics, and copy teams to scale efficiently.

Job Description

Responsibilities

  • We're searching for a hands-on paid social media buyer who has managed at least $250k+ in monthly video ad spend across Facebook, Instagram, TikTok and Snap to join our acquisition team.
  • You don't just excel at the technical side of paid social, but you also are well-versed in direct response performance marketing. You know how to convert clicks to sales by identifying new creative angles, audiences and by capitalizing on them with resonant media.
  • Oversee the funnel from A-Z, ensuring congruence with audience, ad, landing page and product page.
  • Analyze trends, data, testing results and breaking it down to pinpoint your next move and to inform your strategy.
  • Strategising by identifying new opportunities, tweaks, improvements and figuring out who to go after next with your campaigns.
  • Executing inside the ad account, setting up CBO, ASC, ABO campaigns and ensuring appropriate organisation for streamlined reporting.
  • Creative production, working with our robust video editing team, copywriting and other departments to create creative briefs of ideas you want to test next.

Requirements

  • 3-5 Years in DTC Paid Social Managing At Least $250K/mo Budgets.
  • Primarily experience in Facebook, Instagram Ads but TikTok, AppLovin or Snap is a big plus.
  • Full Funnel Performance Marketer - Heavy exposure to direct response marketing covering media, creative direction and conversion elements.
  • Data Driven - Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalize while leveraging the latest in data science
  • Think Fast, Move Fast Mentality - You need to be proactive and continuous in your efforts to drive higher conversions at maximum efficiency.
  • Creative - This isn’t just an ad uploader role, we're looking for a real well-rounded media buyer who can ideate, create and execute.
  • Organized & Detail Oriented - Staying on top of task boards, sheets and other data sources to ensure consistent and streamlined reporting.

    Benefits

    • Competitive Base Salary + Performance Commission Structure
    • Flexible PTO
    • Fully Remote, Flexible Working Environment
    • A World-Class Team Backed By a Profitable Enterprise
    • Professional Development Through Team Building & Leading
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    Raleigh, North Carolina, USA
    9 employees (9 in marketing)

    Traffic Signals

    Monthly Visitors
    648.4K
    Monthly Google Ads Budget
    $4.7K
    Traffic Source Mix
    Search
    21.7%
    Direct
    43.7%
    Referral
    29.6%
    Social
    2.9%
    Paid
    2.1%

    Headcount Trend

    Current headcount: ~9

    Marketing Team

    Marketing Team Size
    8 (89% of company)