Media Buyer & Creative Strategist

Clearwater, FL (Unknown)

Salary Not AvailableMid LevelFull time

Posted 7 days ago

Job Summary

Own end-to-end paid advertising across Meta, TikTok, and other platforms, handling setup, optimization, testing, and scaling while tracking key metrics and collaborating on creative strategy.

  • Campaign management and optimization
  • Creative strategy and testing
  • Analytics and reporting

Job Description

Responsibilities

  • Manage and optimize paid advertising campaigns across Meta, TikTok, and other relevant platforms.
  • Own campaign setup, targeting, budgets, bidding, pacing, and optimization.
  • Monitor key performance metrics including ROAS, CPA, CTR, CPM, CVR, and spend.
  • Identify opportunities to scale winning campaigns and quickly address underperforming campaigns.
  • Conduct audience, placement, offer, product, and campaign structure testing.
  • Manage daily and weekly budget pacing to ensure spend aligns with revenue and profitability goals.
  • Stay current on platform updates, advertising trends, and emerging paid media opportunities.
  • Develop the creative strategy behind paid advertising campaigns.
  • Identify high-performing hooks, messaging, product benefits, offers, formats, and angles.
  • Analyze winning and losing creatives to understand why they performed.
Zulay Kitchen logo

Zulay Kitchen

3.8 Glassdoor

Zulay Kitchen was founded in 2015 by Aaron and Whitney Cordovez. The soon to become an Amazon Top Best Seller brand started from the premise that a happy kitchen often means a happy family and that innovative, fair priced and high quality kitchen tools and gadgets can make the difference in every home in the country and the world.Whether the innovation was in how easily or quickly someone can squeeze a lemon or make the perfect cup of cappuccino in the morning, we know who we are working for: those who deserve a break and deserve more time with their families.Zulay Kitchen was named after Zulay, Co-Founder Aaron's mom. Zulay raised two rowdy boys as a single mother and still always found time to cook for them. She often used natural remedies and natural food's healing properties to take care of Aaron and his brother, always certain that good food and an exemplary work ethics were the best investment for the future of her kids and community.After all this years and the success of the company, Zulay Kitchen is still paying back and recognizing mothers and fathers who are the foundation of our culture and the future of families. We are growing, supporting our community and expanding on new territories. We are blessed to be working with America's greatest wholesale and e-commerce platforms, such as Target, Wayfair, Walmart and Ross, not to mention Amazon.

Founded in 2015
Clearwater, Florida, USA
67 employees (13 in marketing)
100% recommend to a friend

Marketing Team

Marketing Team Size
8 (12% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
2.6B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
15%
Direct
38.5%
Referral
3.8%
Social
1.1%
Paid
0.3%

Headcount Trend

Current headcount: ~67
Zulay Kitchen logo

Media Buyer & Creative Strategist

Zulay Kitchen · Clearwater, FL · Unknown