Responsibilities

• Own paid media strategy for DTC/eCommerce clients across Meta and TikTok
• Build creative testing roadmaps — develop angles, write briefs for editors, analyze what's working
• Manage ad budgets ranging from $30k / mo to $1m / mo per client
• Diagnose the full funnel — spot whether issues are creative, offer, or conversion
• Communicate clearly with clients — present results, plans, and next steps
• Work with UGC creators — source talent, write scripts, direct content when needed

Requirements

• You have hands-on experience scaling eCommerce brands:
• You've managed Meta Ads with real spend and can show results (CPA, ROAS, revenue)
• You understand creative is the lever:
• You can pull insights from reviews, competitor ads, and comments to generate new angles
• You've written UGC scripts or creative briefs
• You can work with editors to create winning ad variations
• You can explain what you're doing and why
• You have ownership and urgency:
• You act like it's your money
• You move fast and follow through

Preferred

• Bonus: You've built/operated your own Shopify store or eComm brand
• Video editing or design skills are a plus