Responsibilities

• Manage the full campaign lifecycle, from initial strategy and client consultation on media approaches, platform nuances, and ad operations (to maximize ROI) to hands-on buying, budget management, and ongoing performance optimization.
• Develop and deliver comprehensive, data-driven media strategies that encompass planning, execution, and optimization across digital platforms to achieve client goals.
• Oversee media plan execution, proactively identifying opportunities to improve campaign performance, troubleshooting issues, and managing ad technology vendors.
• Create deliverables such as quarterly decks and performance recaps, and monitor campaign performance to derive insights and implement data-backed optimizations.
• Provide excellent client service, including proactive communication, strategic guidance, and the cultivation of strong client relationships.
• Oversee a team of Media Analysts and Senior Media Analysts, fostering growth, a collaborative culture, and high-quality work.
• Oversee team performance, deliverables, and workflows, implementing process improvements and optimizing structures to maximize output.
• Collaborate with internal teams (Insights & Strategy, Creative, Project Management, Analytics) to develop omnichannel media strategies.
• Contribute to agency growth by identifying opportunities to offer additional services to existing clients and introduce new clients.
• Maintain relationships with media vendors and develop platform, publisher, and brand partnerships.

Requirements

• 5+ years of media agency experience managing and executing across digital platforms
• Experience buying and planning across multiple digital media channels with depth in a majority of the following:
• Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
• Fluency with analytics, attribution, and measurement systems (e.g., Google Analytics, MOAT/IAS/DoubleVerify).
• Strong analytical and problem-solving skills, with the ability to identify opportunities and recommend effective solutions.
• Proficiency in Excel (pivot tables, V-LookUps, macros) and ability to work in-platform.
• Ability to present complex information clearly and concisely, and distill actionable insights.
• Proven ability to provide constructive feedback, advocate for the team, and deliver kind candor.
• Ability to work independently and manage multiple projects simultaneously.
• Demonstrates a collaborative, empathetic, and proactive approach, building strong working relationships and fostering a positive team environment.

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits