Martech Functional Consultant

Atlanta, GA (On-site)

$96K/yr – $150K/yrMid Level3+ years expFull time

Posted 2 days ago

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Job Summary

Own and translate business needs into clear user stories and acceptance criteria, collaborate with solution architects and stakeholders to define campaigns and offers, and drive analysis and UAT to ensure business impact.

  • Own and translate business needs into user stories and acceptance criteria.
  • Collaborate with solution architects, developers, and stakeholders to align goals and implementations.
  • Analyze data and campaign performance to provide insights.

Job Description

Responsibilities

  • - 3 to 6 years of experience as a Business Analyst, preferably in Martech or campaign management domains.
  • - Familiarity with Naehas or similar Offer Management platforms is a strong plus.
  • - Strong understanding of customer segmentation, personalization, and campaign lifecycle.
  • - Experience working with Adobe Experience Platform, Salesforce Marketing Cloud, or similar tools.
  • - Excellent analytical, problem-solving, and communication skills.
  • - Ability to work in Agile environments and collaborate with cross-functional teams.
  • - Ability to Collaborate with business stakeholders to gather and document functional and non-functional requirements.
  • - Translate business needs into clear user stories, process flows, and acceptance criteria.
  • - Work closely with solution architects and developers to ensure alignment between business goals and technical implementation.
  • - Participate in client workshops and support the definition of campaign and offer strategies.

Requirements

  • 3 to 6 years of experience as a Business Analyst, preferably in Martech or campaign management domains.
  • Experience working with Adobe Experience Platform, Salesforce Marketing Cloud, or similar tools.
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to work in Agile environments and collaborate with cross-functional teams.
  • Translate business needs into clear user stories, process flows, and acceptance criteria.
  • Work closely with solution architects and developers to ensure alignment between business goals and technical implementation.
  • Participate in client workshops and support the definition of campaign and offer strategies.
  • Assist in UAT planning and execution, ensuring solutions meet business expectations.
  • Analyze data and campaign performance to provide insights and recommendations.
  • Maintain documentation for business processes, configurations, and platform usage

Preferred

  • Familiarity with Naehas or similar Offer Management platforms is a strong plus.

Benefits

  • Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
  • Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
  • Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
  • Life and disability insurance
  • Employee assistance programs
  • Other benefits as provided by local policy and eligibility
Capgemini logo

Capgemini

3.8 Glassdoor

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of €22.1 billion. Get The Future You Want | www.capgemini.com

Founded in 2000
Paris, France, FR
316K employees (4,792 in marketing)
78% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
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31%
Direct
47.9%
Referral
13.9%
Social
5.9%
Paid
1.2%

Headcount Trend

Current headcount: ~329.2K

Marketing Team

Marketing Team Size
2,036 (1% of company)
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$4.7B
Last Raise
$4.7B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $4.7B

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