Responsibilities

• Site Conversion & WordPress Engineering: Maintain, develop, and optimize our high-performance marketing website and hosting infrastructure to maximize speed, scalability, and uptime.
• Lead website conversion rate optimization (CRO) efforts — implementing heatmapping, user behavior analytics, and A/B testing to aggressively grow website-generated MQLs.
• Build and optimize demand generation landing pages that convert — working closely with the Demand Generation team to support campaign launches, A/B tests, and lead capture.
• Own the on-site user experience — intentionally designing page flows, navigation, and content placement to guide visitors down the funnel toward key conversion points, while ensuring every interaction with the site reflects positively on the Alchemer brand.
• Enforce flawless quality assurance across all devices, ensuring web accessibility, security compliance, and exceptional user experiences.
• Ensure site architecture, URL structures, page speed, and crawlability meet technical SEO best practices — building and maintaining the foundation that allows search optimization to succeed.
• Ensure every page is properly structured and tagged — including schema markup, meta titles, descriptions, and heading hierarchy — so search engines can accurately crawl, understand, and index our content.
• Manage and execute tasks in Asana on a timely basis, collaborating with teammates across the organization as needed.
• GEO & AI Strategy Execution: Structure site architecture, semantic markup, and advanced data schemas to ensure AI crawlers efficiently index and cite our brand in LLM search results.
• Identify and implement AI-assisted automation tools that reduce manual effort and improve the efficiency of digital marketing execution.
• Partner with the Content Marketing team to turn web intelligence into actionable content briefs — detailing what adjustments are needed to improve Alchemer’s visibility, citation, competitive dominance, and share of voice in AI-powered discovery platforms.
• MarTech & Operations Integration: Collaborate directly with Marketing Operations to connect website with CRMs and marketing automation platforms, ensuring seamless lead routing.
• Integrate and optimize digital media and tracking scripts, aligning web data with Connected TV, video hosting, and multi-channel marketing campaigns.
• Data Insights & Executive Visibility: Actively extract and analyze complex web traffic, user behavior, and business intelligence data.
• Look past the raw metrics to surface the narrative — providing clear, actionable insights that help the broader marketing team make informed strategic decisions or executive leadership.

Requirements

• Mid-level experience managing, developing, and deploying production-grade, business-critical marketing websites.
• A proven track record of tracking and optimizing web-to-lead pipelines to directly drive MQL growth.
• Experience collaborating cross-functionally across multiple teams (such as Design, Content, and Operations) and translating technical concepts into business value for executive leadership.
• Experience connecting website architectures with enterprise marketing automation systems and CRMs.
• WordPress Mastery: Working knowledge of WordPress — including plugin management, template customization, and enough PHP, HTML, CSS, and JavaScript to troubleshoot issues and make tactical updates without relying on a developer.
• Technical SEO & LLM Understanding: Solid command of technical SEO fundamentals — site structure, JSON-LD, semantic markup — with a working understanding of how LLMs crawl, index, and retrieve content for AI-powered search.
• Data Fluency: Exceptional ability to interpret data from analytics platforms and business intelligence dashboards to generate actionable business strategy.
• AI Tooling Comfort: Experience using AI platforms (like Claude) for prompt engineering or front-end development prototyping tools.

Preferred

• Experience with any of the following tools in our current tech stack is a major plus:
• Hosting & QA: Experience with enterprise WordPress hosting platforms and website QA or accessibility monitoring tools.
• Testing & Analytics: Proficiency with heatmapping and CRO tools, business intelligence dashboard platforms, and LLM visibility or share of voice tracking tools.
• CRM & Automation: Familiarity with enterprise CRM and marketing automation platforms.
• AI & Prototyping: Experience with AI platforms for prompt engineering, content generation, or rapid front-end prototyping.
• Media & PM: Familiarity with ad tracking platforms and project management tools.

Benefits

• Alchemer provides a rich benefits package that includes health and disability coverages, an incredible 401(k) option that includes a per-payroll match and immediate vesting, unlimited time off and twelve paid company holidays.
• Alchemer is taking applications for this position from candidates who are legally authorized to work in the US and do not require now, or in the future, immigration sponsorship for work authorization.
• At Alchemer, we're committed to attracting, developing, and promoting a diverse workforce, and infusing DEI throughout all of our internal practices. By ensuring that everyone is able to bring a diversity of talents to work, we're increasingly capable of living out our mission in helping our clients. We encourage people from underrepresented backgrounds and all walks of life to apply.