Marketing Technology Specialist

Waco, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive end‑to‑end marketing tech management, focusing on HubSpot, Drupal 10, and analytics to optimize campaigns.

  • Own the setup, maintenance, and integration of HubSpot Marketing Automation, Drupal 10, and analytics tooling to support campaigns.
  • Must-have: Hands-on HubSpot experience with marketing automation and data insights.
  • Standout: Cross‑functional collaboration with Marketing and BI to translate needs into technical solutions.

Job Description

Responsibilities

  • Implement, configure, and maintain marketing platforms including HubSpot Marketing Automation, email marketing tools, analytics platforms, and the Drupal 10 CMS
  • Ensure seamless integration of marketing systems to support consistent, accurate data flows
  • Troubleshoot system issues, integration failures, and performance inconsistencies across marketing platforms
  • Execute system updates, enhancements, and routine maintenance to ensure stability and reliability
  • Collect, analyze, and interpret HubSpot Marketing Automation data to deliver actionable insights
  • Build and maintain dashboards and reports for marketing‑driven, corporate‑driven, and line‑of‑business campaigns
  • Monitor performance trends across campaigns and recommend optimizations
  • Configure workflows, segmentation, automation rules, and campaign triggers in HubSpot
  • Assist in planning, executing, and improving marketing campaigns across digital channels
  • Set up campaigns, workflows, and personalized engagement sequences in HubSpot

Requirements

  • High School Diploma required
  • Computer Science/Computer Engineering or equivalent technical education
  • Bachelor’s Degree in Marketing, Information Systems, Business, or related field preferred
  • Experience with marketing technology systems, CRM integrations, or marketing automation platforms
  • Experience with Drupal (Drupal 10 preferred)
  • Proficiency in analytics tools such as Google Analytics or Power BI
  • Strong technical aptitude and understanding of marketing technology stacks
  • HubSpot experience strongly preferred
  • Proficiency in analytics tools such as Google Analytics or Power BI
  • Excellent problem‑solving skills and meticulous attention to detail

Nice To Have

  • Google Analytics and HubSpot certifications preferred
  • HubSpot experience strongly preferred
  • Experience with banking or financial services marketing preferred
Extraco Banks logo

Extraco Banks

Founded as a cotton warehousing company, Extraco is the largest and most comprehensive independent financial institution headquartered in central Texas with over $2.3 billion in assets, $165 million in capital and reserves, and over 140,000 customers. Extraco's 15 financial centers are located in Bryan, Georgetown, Killeen, Harker Heights, Copperas Cove, Waco, Temple, Belton, Gatesville, and Hamilton.

Founded in 1902
Waco, Texas, USA
382 employees

Traffic Signals

Monthly Visitors
118.3K
Traffic Source Mix
Search
22.2%
Direct
73%
Referral
4.6%
Social
0.1%
Paid
0.1%

Headcount Trend

Current headcount: ~384