Marketing Technology and Research/Insights Intern - MD, DC, VA (Hybrid) at CareFirst BlueCross BlueShield | Baltimore, MD | $19K/yr – $26K/yr

CareFirst BlueCross BlueShield

Marketing Technology and Research/Insights Intern - MD, DC, VA (Hybrid)

Baltimore, MD (Hybrid)

$19K/yr – $26K/yrIntern/New GradFull time

Posted 4 months ago

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Job Summary

Support Marketing Technology data strategy and survey research initiatives, enabling platform decisions and insights-driven improvements.

Document data flows and governance to enable marketing platforms
Demonstrate strong Excel/Sheets skills and analytical mindset
Coordinate surveys and present insights with visuals

Job Description

Responsibilities

75% Marketing Technology (Data Strategy & Platform Enablement)
Support marketing data strategy efforts, including documentation of data flows, governance processes, and taxonomy standards
Assist in optimizing and maintaining marketing platforms (e.g., marketing automation, CRM integrations, campaign tools)
Participate in platform evaluations and vendor market scans to inform technology selection decisions
Conduct research on emerging marketing technologies and best practices
Support campaign enablement activities such as segmentation, QA, tagging, and performance tracking
Contribute to continuous improvement and platform adoption initiatives
25% Research & Insights (Survey Research Support)
Assist the Insights team in supporting enterprise survey programs across members, employer groups, brokers, and other audiences
Help coordinate survey deployments, audience lists, and data collection processes
Compile and analyze survey data using Excel or SPSS
Conduct primary and secondary research (i.e., surveys, environmental scans, literature reviews)

Requirements

Education: This position requires an individual working towards a Bachelor's degree in Marketing, Business, Data Analytics, Information Systems, Communications, Statistics, Public Health, or related field. This internship is focused on a rising Junior or Senior Undergraduate student with a GPA of 3.0 or above.
Strong interest in marketing technology, analytics, or research
Analytical mindset with attention to detail
Strong research and organizational skills
Proficiency in Excel or Google Sheets
Strong written and verbal communication skills
Ability to manage multiple projects and maintain confidentiality

Preferred

Coursework in marketing analytics, statistics, research methods, or information systems
Familiarity with survey tools or basic data visualization
Interest in healthcare, insurance, or regulated industries

CareFirst BlueCross BlueShield

CareFirst. It’s not just our name. It’s our promise. Over 3.5 million people trust us with their healthcare needs, and we take this responsibility seriously. Our vision for healthcare is clear. Quality care should be easy to afford, easy to use and available to everyone. And what we’re building for you is exactly what we expect for ourselves and those we love. Every day, we make a meaningful difference in the communities where we live and work. We solve real problems for the people we serve with equal parts empathy and urgency—simplifying the complex, delivering tailored solutions and stepping forward with new ideas. RECRUITMENT FRAUD NOTICE: CareFirst is aware of an increase in fraudulent job offers being made on behalf of our recruitment team. Legitimate CareFirst recruiters will always contact you from an email address ending in “@carefirst.com” and will never ask for a payment in exchange for a job opportunity or ask you to submit sensitive personal information via email, phone, or text. Independent licensee of BCBSA.

Founded in 1934

Baltimore, Maryland, USA

7.1K employees (133 in marketing)

www.carefirst.com/careers