Responsibilities

• Own the integrity, accuracy, and governance of marketing data across systems, ensuring reliable tracking, tagging, and data flow
• Partner with IT, Data, and Product to strengthen and scale marketing data infrastructure, including monitoring and alerting for data quality issues
• Support the evolution toward a more centralized marketing data environment (e.g., data warehouse, CDP readiness) and improve the flow of conversion data into marketing platforms (e.g., via APIs)
• Build and scale automated reporting (e.g., PowerBI) to deliver a clear, trusted view of marketing performance
• Ensure consistent definition, calculation, and reporting of key marketing KPIs across systems and channels
• Partner in advancing measurement approaches (attribution, LTV, forecasting) and translate insights into actionable marketing recommendations
• Act as the primary marketing advocate in cross-functional prioritization (particularly with IT, Data, and Product)
• Improve how marketing work is scoped, prioritized, and executed within sprint cycles
• Identify and resolve process gaps to improve speed, alignment, and accountability across teams
• Partner with marketing teams to prioritize and execute website and landing page improvements

Requirements

• Working knowledge of marketing data infrastructure, tracking, and tagging (e.g., GTM, GA4)
• Familiarity with data environments (data warehouses, BI tools like PowerBI, etc.)
• Experience with or exposure to SQL and/or Python
• Familiarity with advanced measurement approaches such as attribution models, MMM, forecasting, or predictive modeling
• Understanding of how to operationalize data for marketing use cases (reporting, optimization, audience activation)
• Familiarity with platforms such as Salesforce, SFMC, analytics tools like GA4, tag management, and digital advertising ecosystems
• ~5–8 years of experience in marketing technology, marketing operations, analytics, or a related field
• Bachelor’s degree in Marketing, Analytics, Technology, Business, or a related field.
• Experience working across marketing, data, and technical teams in a cross-functional environment
• Background in digital marketing measurement, tracking, and performance analysis

Preferred

• Light people leadership and cross-functional influence
• Stay informed on emerging technologies, including AI-driven marketing and analytics capabilities, and identify practical applications
• Evaluate and recommend improvements to the marketing technology stack to support scalability and performance

Benefits

• Medical (PPO/HDHP), vision, disability, and life insurance.
• Enhanced dental plan with orthodontia coverage in addition to a standard plan.
• Generous PTO plan for all benefit-time eligible employees.
• Paid company holidays and 4 floating holidays.
• Paid parental leave.
• Employee Retirement Savings Plan/401(k) with company match and immediate vesting.
• Education Assistance Program that offers 100% upfront tuition reimbursement after 6 months of service for approved degree programs.
• Service Recognition Program that provides a monetary award to be used toward a vacation every 5 years of employment.
• Wellness Initiatives that include Fitness Center and Weight Watchers Reimbursement programs.
• Voluntary benefits that include accident, critical illness, and hospital indemnity.