Marketing Technology Analyst at Planet Home Lending | Kennesaw, GA

Planet Home Lending

Marketing Technology Analyst

Kennesaw, GA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive end-to-end email and lead-gen automation while leading cross-system data and attribution work in a mid-senior MarTech role.

Must-have: Experience in marketing automation platforms and end-to-end workflow design (e.g., Marketo, SFMC, HubSpot).
Standout: Deep experience with CRM data validation, cross-system data modeling, and attribution tracking.

Job Description

Responsibilities

Manages the end-to-end build, configuration, testing, deployment, and reporting of email campaigns and lead generation initiatives. Makes decisions regarding audience segmentation, personalization logic, timing, and workflow structure to ensure accuracy, compliance, and performance optimization.
Oversees and validates CRM data connections used within marketing campaigns. Exercises judgment in determining appropriate data mappings, personalization logic, and troubleshooting data discrepancies across platforms to ensure accurate audience targeting.
Analyzes the MarTech data model and independently determines how cross-system data should be leveraged for segmentation, reporting, and personalized communication strategies. Identifies gaps or inconsistencies and recommends corrective action.
Develops, manages, and refines tracking mechanisms and marketing attribution components to support end-to-end measurement. Determines appropriate measurement methodologies and ensures tracking accuracy across channels.
Partners with Marketing leadership to implement and manage email and lead generation strategies. Evaluates campaign requirements and determines appropriate system configurations, workflow logic, and automation rules necessary to meet business goals.
Monitors and analyzes campaign performance data to identify trends, performance gaps, and optimization opportunities. Uses independent judgment to recommend campaign adjustments, new journey structures, or audience strategies based on findings.
Interprets analytics from digital campaigns and translates data insights into actionable system or campaign modifications. Determines when performance requires intervention and implements approved changes.
Builds, tests, and modifies marketing automation workflows. Exercises discretion in determining workflow structure, branching logic, suppression rules, and quality assurance processes.
Performs other duties as assigned.

Requirements

Bachelor’s degree or equivalent related work experience in marketing, technology-related or other business-related field required
Digital Marketing experience in the mortgage or financial industry preferred
Proven experience with developing and executing email marketing campaigns preferred
Broad understanding of digital marketing strategies, techniques, and tools – including ability to work within marketing automation platforms to efficiently and quickly execute complex audience-based digital marketing campaigns through multiple channels including online advertising, email marketing, websites, and landing pages.
Strong organizational and documentation skills with high attention to detail
Ability to manage multiple tasks, deadlines, and recurring responsibilities
Ability to follow established processes while identifying opportunities for improvement
Clear written communication skills and ability to maintain professional documentation
Self-motivated, dependable, and proactive in monitoring work and resolving issues
Base-level understanding of coding HTML/HTML5 using CSS; JSON knowledge a plus
Working experience using software: Marketing Automation Platforms (i.e. Marketo, Salesforce Marketing Cloud, HubSpot, Constant Contact)
Customer Relationship Management systems (Microsoft Dynamics, Salesforce, HubSpot)
Landing page & form builders (WordPress, Unbounce)

Preferred

JSON knowledge a plus

Benefits

Our benefits package includes 3 comprehensive Cigna or Kaiser medical plans, dental, and vision insurance.
We provide short term and long-term disability insurance, basic life insurance, 401(k), and 11 employer paid holidays.
In addition, we offer supplemental benefits to include life insurance, critical illness and accident plans.

Planet Home Lending

3.8 Glassdoor

Our friendly culture supports your career success. We’re a USA Top Workplace-awarded company dedicated to making it faster, better, and easier to get a home loan. Loan Officers, Processors, Closers, Loan Officer AssistantsExperience the Planet Home Lending difference:•In-house marketing team creates custom collateral for you.•Make-sense products and the pricing to win deals.•Dedicated underwriters, processors, and closers keep your loans flowing toward closing.Call Center Agents, Collectors, and Loan CounselorsWhen you join Planet Home Lending’s mortgage servicing center, you’re one of the team. Learn the mortgage business and help customers understand their home loans. Expand your career with training and move into another area, like operations, default management, or loan processing.You’re never limited to one position when you play for the Planet Home Lending team.Underwriters and ProcessorsAt Planet Home Lending, there’s always something new to learn. We’ll cross-train you to work with FHA, VA, USDA, jumbo, Non-QM, and the next program our top-notch secondary marketing team comes up with.Who Is Planet Home Lending?Planet Home Lending is a privately held mortgage-banking firm with a $140 billion mortgage servicing portfolio. We’re a top GNMA issuer, a Fannie and Freddie Seller/Servicer, and a S&P and Fitch-rated residential and commercial servicer.Your next great job is waiting for you at our offices in Meriden, CT, Melville, NY, Tampa, FL, Columbia, MD, Irving, TX, or in one of our distributed retail branches throughout the United States.NMLS ID#17022 www.nmlsconsumeraccess.org Privacy Policy https://planethomelending.com/privacy-policySocial Media Disclaimer https://planethomelending.com/social-media-disclaimerLicensing https://planethomelending.com/licensing/

Founded in 2007

Meriden, Connecticut, USA

1.2K employees (46 in marketing)

planethomelending.com

67% recommend to a friend

79% CEO approval