Marketing Technology Administrator

Orlando, FL (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Lead platform admin, governance, and data-integrity work to enable clean data and user adoption across CRM/XM systems.

  • Must-have: Deep working knowledge of Foundation or InterAction.
  • Standout: Experience directing data governance, onboarding, and cross-functional training efforts.
  • Standout: Proven ability to manage multiple complex projects with competing deadlines in a matrix environment.

Job Description

Responsibilities

  • Serve as the day-to-day administrative contact for platform questions, including search and reporting inquires, troubleshooting, and training requests.
  • Oversee user onboarding and deactivation.
  • Partner with Director of Marketing to develop and implement data governance plans to normalize data for use in downstream systems and to support data analysis and visualization.
  • Manage data quality and ensure data integrations and imports are tested and monitored for accuracy and consistency.
  • Design and maintain appropriate taxonomies and ensure accurate mapping to the appropriate fields.
  • Partner with IT staff, vendors, and other third parties to address system-level technical issues, manage internal and external integrations, and implement upgrades and enhancements.
  • Monitor back-end processes and settings to ensure optimal technical configuration of CRM and XM systems.
  • Formalize processes for both administrative and end users and develop new workflows where needed.
  • Evaluate workflows and identify opportunities for operational improvement, efficiency, and best practice adoption.
  • Partner with department leadership to develop training materials and facilitate training for new users as well as continuing education on new features, processes, and best practices.

Requirements

  • Deep working knowledge of Foundation or InterAction is required. Working knowledge of both is preferred.
  • Champion for change management, process improvement, user adoption, and the constant evolution of complex data strategies and needs.
  • Demonstrated ability to manage multiple complex assignments with competing deadlines and priorities under minimal direct supervision, exercising patience and professionalism during stressful situations. Experience managing projects from inception through planning, execution, and delivery phases.
  • Proactive and solution-oriented, with the confidence to contribute insights and recommendations related to platform maintenance, enhancements, and data quality improvements.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Working knowledge of the Microsoft Office suite, especially Excel.
  • Experience with project management (Asana) and data visualization (Power BI) platforms preferred.
  • Comfortable collaborating or working alone; enthusiastic, approachable, and flexible.
  • Bachelor’s degree preferred. Work experience in lieu of a degree will be considered.

Preferred

  • Working knowledge of both InterAction and Foundation preferred.
  • Experience with project management (Asana) and data visualization (Power BI) platforms preferred.
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Burr & Forman

For more than a century, Burr & Forman LLP’s experienced legal team has served clients at the intersection of business and government with local, national, and international interests in numerous industry and practice areas, ranging from commercial litigation and class actions to corporate transactions, including bankruptcy and restructurings. A Southeast regional firm with 350 attorneys and 20 offices in Alabama, Delaware, Florida, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee, Burr & Forman attorneys draw from a diverse range of resources to help clients achieve their goals and address their complex legal needs.

Founded in 1905
Birmingham, Alabama, USA
917 employees

Traffic Signals

Monthly Visitors
38.2K
Traffic Source Mix
Search
46.9%
Direct
45.8%
Referral
6%
Social
0.9%
Paid
0.3%

Headcount Trend

Current headcount: ~921

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