Responsibilities

• Own and improve MarTech capabilities supporting Grooming websites and DTC online stores, including launches, migrations, content delivery, platform changes, and consumer experience improvements.
• Translate Marketing and business needs into technology requirements, delivery plans, roadmap inputs, product backlogs, and measurable outcomes.
• Help Grooming brands win in digital discoverability by supporting SEO, Generative Engine Optimization, technical site quality, structured data, metadata, page experience, crawlability, and content performance.
• Use reporting and analytics to identify opportunities and provide actionable recommendations across websites, DTC, CRM, content, GEO/SEO, ratings and reviews, data flows, and operational health.
• Support consumer data activation, including CRM foundations, data flows, first-party data use cases, segmentation, audiences, personalization, and lifecycle journeys.
• Identify and help scale emerging MarTech and digital commerce opportunities such as TikTok Shops, social commerce, CRM automation, AI-enabled digital operations, headless commerce, and personalized shopping experiences.
• Ensure operational health, compliance, and service readiness for consumer-facing digital platforms, including privacy, security, access controls, audit readiness, documentation, SOPs, and support models.
• Manage digital agencies, vendors, and platform partners to ensure quality delivery, reporting accuracy, compliance, documentation, issue resolution, and continuous improvement.

Requirements

• Bachelor’s degree in Information Technology, Marketing Technology, Business Technology, Digital Marketing, Computer Science, Engineering, Business, or related field.
• Experience working with consumer-facing digital platforms such as websites, eCommerce/DTC, CRM, content management, digital analytics, or related MarTech platforms.
• Experience translating business or marketing requirements into technology requirements, delivery plans, product backlogs, or implementation plans.
• Working knowledge of digital analytics, tagging, reporting, data flows, or dashboarding for consumer-facing digital platforms.
• Experience working with external delivery partners such as digital agencies, technology vendors, platform partners, or development teams.
• Working understanding of privacy, security, access control, or compliance requirements for consumer-facing digital experiences.
• Ability to work from the Boston office 3 days per week.

Preferred

• Experience with DTC/eCommerce platforms, CRM platforms, data flows, web content management, ratings and reviews, or marketing automation tools.
• Experience with tools such as Google Analytics, Google Tag Manager, Looker Studio, Power BI, Tableau, or similar platforms.
• Experience with SEO, Generative Engine Optimization, structured data, schema, metadata, page performance, crawlability, or digital discoverability.
• Experience supporting consumer data activation use cases such as segmentation, audiences, personalization, lifecycle journeys, or first-party data activation.
• Experience with Agile, product backlog management, roadmap planning, launch readiness, digital product ownership, or digital project delivery.
• Experience with IT operations, incident management, change management, ITIL, SRE/observability, operational support models, or service management.
• Experience managing digital agencies or cross-functional delivery partners in a global or regional environment.
• Experience with emerging digital commerce or MarTech areas such as TikTok Shops, social commerce, headless commerce, AI-enabled digital operations, AI search readiness, or personalized shopping experiences.
• Experience in Consumer Packaged Goods, retail, eCommerce, digital marketing, or other fast-moving consumer-facing industries.