Responsibilities

• Manage and improve lead generation campaigns, and measure results
• Coordinate marketing campaigns with sales activities via Salesforce
• Work with SVP Sales and Marketing to develop and manage the company’s marketing budget for respective marketing initiatives and campaigns, including vendor billing
• Work with inhouse resources and vendors on creative design/content for all advertising including print, sales collateral, tradeshows and website
• Provide direction on Email marketing and data base management
• Assist with content and design for email marketing
• Perform regular reviews of the website to ensure content accuracy, timeliness and relevance
• Ensure marketing message is conveyed clearly and delivered properly in all channels
• Proofread all creative for brand compliance, clarity, grammar, and spelling
• Source, coordinate and manage all vendors associated with Acra’s marketing efforts

Requirements

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Knowledge of graphics, HTML, web pages, and FTP a plus
• Excellent written and oral communication skills (outgoing, well-spoken, professional, friendly and courteous)
• Excellent organizational skills (meticulous and process-oriented)
• Strong analytical skills, including the ability to identify and quantify financial impact of opportunities with limited data
• Ability to adjust message to match the audience
• Willingness and aptitude to learn; willingness to seek assistance and technical expertise when needed
• Ability to identify opportunities and set action items
• Display authority and self-assurance when presenting to and speaking with clients and vendors
• Ability to generate opportunities that leverage the organization with existing customers

Preferred

• Bachelor's degree required in Marketing, Communications or Business is preferred
• 2+ years’ experience in managing integrated marketing plans and budgets is preferred
• 1-2 years in a B2B marketing role

Benefits

• Our benefit offerings include: Medical, dental, vision, wellness programs, EAP counseling services, FSA & HSA, company sponsored life insurance for employee, voluntary life insurance for employee, spouse and child, AD&D Insurance, voluntary short-term and long-term disability, critical illness insurance, accident insurance, legal assistance, pet insurance, living will and trust preparation discounts, commuter program, annual walking challenge, employee appreciation events and monthly sales awards.