Responsibilities

• Leads cross-functional marketing planning, communication strategies, and consultative support to OU Health service lines as assigned.
• Develops and executes on comprehensive and integrated marketing plans for each service line, as well as for key enterprise initiatives and campaigns.
• Plans, develops, and manages CRM-based marketing campaigns to drive precision patient engagement, loyalty, and conversion; monitors campaign performance and reports on key metrics.
• Leverages patient personalization and audience segmentation tools to tailor marketing strategies that meet the unique needs of diverse patient populations.
• Champions a digital-first approach to patient marketing, leveraging digital channels, tools, and technologies to deliver timely, personalized, and scalable engagement across the patient journey - from awareness to conversion and retention.
• Provides analysis of marketing performance to key stakeholders and leaders. Creates and maintains marketing dashboards with KPIs.
• Develops creative briefs and conceives of initiatives, advertisements, and publications as assigned. Works across the larger Marketing team to accomplish these tasks.
• Meets with assigned service line leaders regularly and provides updates regularly to management and leadership teams for assigned areas. Supports additional projects as assigned.
• Collaborates with Digital Media team members to enhance SEO/SEM strategies and seamlessly integrate compelling storytelling into paid media tactics to maximize reach and engagement.
• Provides recommendations and a collaborative partner for the Community Partnerships team on outreach efforts related to OU Health strategic initiatives and service lines.

Requirements

• Education: Bachelor’s degree required.
• Degree in marketing, advertising, or business preferred.
• Experience: 5 years of professional work experience required.
• 2 or more years of experience in marketing and/or advertising preferred.
• The candidate should have experience developing integrated, omnichannel marketing plans and collaborating across cross-functional marketing teams.
• Licensure/Certifications/Registrations Required: None.

Preferred

• 2 or more years of experience in marketing and/or advertising preferred.

Benefits

• OU Health is an equal opportunity employer. We offer a comprehensive benefits package, including PTO, 401(k), medical and dental plans, and many more.