Marketing Strategy Manager

Kentucky, USA (Remote)

$109K/yr – $137K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the strategy engine for casino marketing by turning customer insights, market data, and competitive dynamics into actionable campaigns across channels.

Own market and audience understanding to guide targeting, messaging, and campaign briefs.
Lead cross-functional work with Research, Analytics, and Media to translate data into plans.
Shape personas and track signals to steer growth in a fast paced, regulated market.

Job Description

Responsibilities

Develop and communicate clear strategic narratives and recommendations for stakeholders
Synthesize customer insights, business objectives, and market data into actionable marketing strategies
Build and refine customer personas using research insights, performance data, and market trends
Act as a subject matter expert on online casino customers and player behaviour
Guide targeting, messaging, and engagement strategies across marketing campaigns
Analyze competitor marketing strategies including creative execution, messaging, and positioning
Identify market opportunities and support strategic marketing direction
Partner with Research, Analytics, and Media teams to develop effective campaign strategies and briefs
Build a deep understanding of competitive market dynamics and customer trends
Collaborate across departments to ensure customer-first strategies are aligned across all channels and touchpoints

Requirements

Minimum 5 years of experience in marketing, strategic planning, or customer insights within a B2C environment
Experience working with digital or technology-focused brands
Strong analytical and data-driven mindset
Ability to translate complex data into clear strategic recommendations
Strong decision-making and problem-solving abilities
Proven ability to independently manage projects from concept through execution
Experience converting customer research and behavioural insights into marketing strategies
Strong collaboration and stakeholder management skills
Excellent written and verbal communication skills
Customer-first mindset with strong curiosity for consumer behaviour and market trends