Responsibilities

• Conducting Research
• Investigate existing and growth markets to determine opportunity and size to aid in discussion for continuing development within existing markets and future growth into new markets
• Develop an ongoing competitive intelligence program for key competitors to inform Marketing leadership discussions and business planning
• Establish a repeatable process for monitoring industry trends, emerging technologies, customer needs, and market shifts
• Voice of Customer
• Assist in building EDCO’s voice of customer program, including developing interview cadence, guides, and key attendees
• Analyze qualitative Voice of Customer findings and present recurring themes to the leadership team
• Marketing Performance
• Analyze marketing performance data across channels to identify trends, wins, risks, and opportunities, and provide insight-based recommendations to inform channel leadership campaign effectiveness, and Marketing Communications decisions
• Identify opportunities for performance testing and provide analysis-based recommendations to recommendations approaches that support measurable marketing improvement; execution of campaigns, content, and communications remains with improvement Communications

Requirements

• Bachelor’s degree in Marketing Research, Data, Analytics, or related field (or equivalent experience)
• 5+ years experience in Marketing Research/Data/Analytics, ideally with B2B background
• Demonstrated ability to transform complex quantitative and qualitative data into executive-level recommendations
• Experience presenting findings and recommendations to senior and executive leadership
• Comfortable building scalable research, reporting, forecasting, and analytics processes and tools from the ground up
• Strong voice of customer discussion and relationship building skills
• Strong business acumen with the ability to connect market insights to commercial growth opportunities
• Demonstrated ability to influence cross-functional stakeholders through thoughtful analysis and well-supported recommendations
• Experience identifying growth and testing opportunities that support market expansion, stronger customer understanding, and continued company growth
• Strong organizational skills; comfortable juggling multiple deadlines and projects