Responsibilities

• Supports their assigned business vertical.
• Leads the charge in campaign management, from conceptualization and execution to continuous monitoring and optimization, aiming for superior performance and ROI.
• Hands on project lead that makes data driven decisions to optimize campaigns.
• Uses data and creativity to produce exceptional marketing strategies that drive growth and brand consistency.
• Generate innovative tactics to promote business vertical services.
• Establish marketing KPIs; track, analyze and report results.
• Ensures marketing campaigns align with the VITAS brand.
• Strong understanding of the customer’s journey.
• Develops marketing strategies partnering with cross business units.
• Develop and implement comprehensive marketing campaigns aligned with VITAS brand guidelines and business objectives.

Requirements

• 5+ years of experience in a related marketing role.
• Excellent collaborator with external team, excelling at problem solving to grow audiences, as well as a strong drive for results.
• Strategic thinker with strong project management skills.
• Proven track record of successful campaign management, employee experience, change management, and the ability to formulate new programs.
• A deep understanding of marketing best practices and ability to craft impactful, multi-tiered marketing strategies.
• Ability to work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives.
• Strong organizational and interpersonal skills; experience interacting with senior leadership.
• Strong collaborator and project manager.
• Adept at working in a cross-functional organization with demonstrated ability to collaborate with teams across the organization
• Exhibit a strong sense of ownership, ability to work independently, be attentive to detail and prioritize in a fast-paced environment.
• Strong analytical skills: ability to gather, analyze, summarize, and present data.
• Strong communication (verbal and written) skills.
• Strong executive communications experience supporting corporate functions within a healthcare organization.
• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism or related field from an accredited college or university.

Benefits

• Competitive compensation
• Health, dental, vision, life and disability insurance
• Pre-tax healthcare and dependent care flexible spending accounts
• Life insurance
• 401(k) plan with numerous investment options and generous company match
• Cancer and/or critical illness benefit
• Tuition Reimbursement
• Paid Time Off
• Employee Assistance Program
• Legal Insurance
• Roadside Assistance