Marketing Strategist

Minneapolis, MN (Hybrid)

$78K/yr – $80K/yrMid Level6+ years expFull time

Posted 2 months ago

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Job Summary

Drive university marketing project coordination and brand-aligned strategy across units, delivering briefs, progress reporting, and cross-functional collaboration.

  • Own project briefs, channel selection, and status reporting through launch.
  • Must-have: Six years of professional marketing/digital communications experience.
  • Standout: Strong cross-unit collaboration with university communicators and external partners.

Job Description

Responsibilities

  • Determines appropriate channels to fulfill a marketing business need or address the identified marketing challenge.
  • Consults with units on their marketing plans.
  • Supports and assists Account Services Director on key marketing initiatives.
  • Assists with and maintains marketing programs.
  • Assists with developing marketing plans and presentations on brand and marketing initiatives.
  • Maintains a dedication to the University’s goals that encourage equity and diversity.
  • Promotes the University’s brand standards
  • Works with collaborators and clients to assemble and document project requirements.
  • Responsible for translating requirements into project brief and leading project team meetings.
  • Applies marketing expertise to projects to ensure they align with marketing standard processes.

Requirements

  • BA/BS degree in communications, journalism, marketing, art or related field
  • Six years of professional marketing/digital communications experience, including coordinating multidimensional marketing communications projects
  • Occasional in-office work expected, including for semi-annual team meetings

Preferred

  • Strong verbal/written communication skills
  • Ability to handle multiple tasks and projects simultaneously
  • Excellent interpersonal skills
  • Outstanding project management skills and decision making
  • Demonstrated ability to work effectively in informal and formal teams with individuals from diverse communities and cultures
  • Ability to facilitate work of various departments to accomplish common goals
  • Very detailed oriented

Benefits

  • Competitive wages, paid holidays, and generous time off
  • Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
  • Low-cost medical, dental, and pharmacy plans
  • Healthcare and dependent care flexible spending accounts
  • University HSA contributions
  • Disability and employer-paid life insurance
  • Employee wellbeing program
  • Excellent retirement plans with employer contribution
  • Public Service Loan Forgiveness (PSLF) opportunity
  • Financial counseling services
University of Minnesota logo

University of Minnesota

One of the nation’s largest schools, the University of Minnesota offers baccalaureate, master’s, and doctoral degrees in virtually every field—from medicine to business, law to liberal arts, and science and engineering to architecture. The University of Minnesota system is made up of five campuses in Minnesota including Crookston, Duluth, Morris, Rochester, and the Twin Cities (Minneapolis/St. Paul). University of Minnesota Extension provides outreach and education services to Minnesota's communities through science-based knowledge, expertise and training.The University of Minnesota was recognized by Forbes in 2018 in the Best Employer, Best Employer for Diversity, and Best Employer for New Grads categories.

Founded in 2007
Minnesota, USA
28K employees (535 in marketing)

Traffic Signals

Monthly Visitors
8.9M
Monthly Google Ads Budget
$782.6K
Traffic Source Mix
Search
45%
Direct
47.8%
Referral
6.1%
Social
0.7%
Paid
0.3%

Headcount Trend

Current headcount: ~28K

Marketing Team

Marketing Team Size
535 (2% of company)
Median Career Experience
13 years
Median Tenure
6.1 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$97.1M
Last Raise
$25K
Grant, 2 years ago

Funding History

  • Dec 2023
    Grant • $25K
  • May 2023
    Grant • $20M
  • Apr 2023
    Grant • $10M

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