Marketing Sr. Specialist

Alpharetta, GA (Unknown)

$72K/yr – $108K/yrSenior Level5+ years exp

Posted 1 month ago

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Job Summary

Own brand storytelling and campaign execution across channels, with data-driven refinements to positioning and reach.

  • Brand Campaign Management: plan and run brand awareness programs across digital, social, email, and traditional media.
  • Content & Asset Production: coordinate creators, design visuals, and ensure on-brand storytelling and assets.
  • Measurement & Insights: monitor KPIs, track trends, and deliver actionable recommendations to improve recall and reach.

Job Description

Responsibilities

  • Assist in planning and executing brand awareness campaigns across digital, social, email, and traditional channels
  • Coordinate content with content specialist or third-party vendors, to support brand storytelling, including social posts, landing pages, newsletters, and promotional assets
  • Maintain brand consistency across internal and external materials
  • Support coordination of branding initiatives such as sponsorships, community outreach, events, or partnerships
  • Create visual assets using design tools such as Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Capture high quality basic photography and short video clips for use in marketing content
  • Contribute to copywriting, design direction, and asset generation for brand-led campaigns
  • Collaborate with content associate or outside agencies to produce visual content aligned with brand guidelines
  • Publish and monitor content across social platforms to grow reach and engagement
  • Conduct brand, competitor, and market research to inform campaign planning

Requirements

  • College degree in marketing, communications, or design is preferred but not required based on experience and proven capability
  • Relevant certifications in marketing, design, digital media, or project management are a plus
  • 5 years of experience in Marketing, Communication or related field
  • Strong writing, editing, and content creation skills
  • Familiarity with social media platforms, digital marketing tools, and analytics dashboards
  • Basic understanding of SEO, content strategy, and digital advertising
  • Excellent communication, stakeholder management, and problem‑solving skills
  • Comfort working in a fast-paced, deadline-driven environment
  • Experience collaborating with designers, agencies, or cross-functional teams
  • Data‑driven mindset with proficiency in Excel, reporting tools, or BI platforms

Preferred

  • Experience with design tools (Canva, Adobe Creative Suite)
  • Knowledge of advanced SEO and digital marketing analytics
  • Proficiency in Excel or BI tools beyond basic reporting

Benefits

  • Competitive Base Salary
  • Paid Overtime
  • Regional Bonus (when applicable)
  • Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
  • Paid time off, including vacation, holidays, shutdown
  • Company Paid Short-Term and Long-Term Disability
  • 401K Plan with company match + additional contribution
  • Relocation assistance (if eligible)
  • Advancement Opportunities
  • Career Mobility
American Honda Motor logo

American Honda Motor

4.0 Glassdoor

We are Honda. A company built on dreams and the determination to make them come true. Driven by our commitment to society and the planet, our work brings joy to our customers and enhances mobility, as we work to help people everywhere expand their life’s potential. Our products, from cars and trucks, to advanced light jets and other forms of mobility, reflect our belief that the purpose of technology is to help people. Together, we are building an inclusive culture where people feel seen and celebrated. Where associates from a variety of backgrounds can apply their unique ideas and experiences to help us create a cleaner, safer, more exciting mobile world. You’re invited to join Honda on this journey. Your individual skills, passion, persistence, innovative mindset and challenging spirit are needed to help Honda Bring the Future.Bring the Future at honda.com/careers

Founded in 1949
Torrance, California, USA
15K employees (424 in marketing)
78% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
14.7M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
49.7%
Direct
41.5%
Referral
5.8%
Social
1.3%
Paid
1.6%

Headcount Trend

Current headcount: ~15K

Marketing Team

Marketing Team Size
424 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

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