Marketing Specialist

Ogden, UT (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 day ago

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Job Summary

Own and execute the digital marketing and social media strategy, from planning and creation to publishing and optimization, aligned with business objectives.

  • Coordinate social media across Facebook, X, YouTube, Pinterest, Instagram, blogging, and more
  • Develop campaigns in HubSpot and manage external communications and content creation
  • Collaborate with departments to plan video content and promote credit union products and services

Job Description

Responsibilities

  • Coordinate social media with Facebook, X, YouTube, Pinterest, Instagram, blogging, and more as strategically needed
  • Plan, write, post, design, and integrate content and images that build credit union engagement, brand awareness, and brand equity
  • Utilize HubSpot to develop, implement, and optimize marketing campaigns, ensuring alignment with overall business objectives and enhancing member engagement through the CRM, emails, workflows, and sequences
  • Develop, write, and publish external communications (quarterly newsletter, brochures, manuals policies, blog, website pages, landing pages, advertorial content, etc.)
  • Assist in planning photography, video capture, and production direction for the brand, products/services, training, testimonials, and other video content for the website and social media
  • Plan content from other credit union functional personnel to produce video content for publishing
  • Assist in the promotion and implementation of credit union products and services
  • Support event planning including the Annual Meeting, open houses, member appreciation events, and other credit union events

Requirements

  • 3-5 years of related experience in digital media, graphic design, marketing, or a similar field
  • A bachelor’s degree in marketing, advertising, public relations, or a related degree is preferred, or achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree is also preferred
  • Strong interpersonal skills
  • Ability to communicate with other departments, members, and volunteers
  • Ability to think and write creatively
  • Self-motivated
  • Strong oral and written communication skills
  • Ability to present credit union products and services in a positive manner
  • Knowledge of Social Media Marketing; ability to use Facebook, X, Instagram, Pinterest, LinkedIn, and YouTube
  • Fluency in Adobe Creative Suite applications: Photoshop, Illustrator, Premiere Pro, and InDesign

Benefits

  • Competitive pay: Starting pay is $30.00/hour+ depending on experience
  • Medical, Dental, and Vision Insurance with HSA
  • Free Life, AD&D, and Long-Term Disability Insurance
  • PTO
  • Medical Leave
  • 401(k) with 5% match
  • 13 paid holidays per year, including your birthday!
  • Free onsite gym for employees and household members
  • Fully stocked break room
  • Paid Costco/Sam's Club Membership
Wasatch Peaks Credit Union logo

Wasatch Peaks Credit Union

Wasatch Peaks Credit Union is a full-service, non-profit financial cooperative serving all who live, work, worship, or attend school in Weber, Davis, and Morgan Counties in beautiful northern Utah. Wasatch Peaks offers the following products and services: Auto/Boat/RV/ATV Loans, Mortgage Loans, Home Equity Loans/Lines of Credit, Visa® Credit Cards, Savings, CDs/IRAs, FREE Checking, Online Banking, Bill Pay, eStatements, Mobile Banking and Deposit, iPhone and Android Apps, and a surcharge-free national ATM network. Wasatch Peaks is a member of the CO-OP Shared Branching network where you can visit and transact at over 5,000 credit unions across the USA.

Founded in 1930
Ogden, Utah, USA
81 employees (6 in marketing)

Traffic Signals

Monthly Visitors
20.9K
Monthly Google Ads Budget
$8.8K
Traffic Source Mix
Search
29.1%
Direct
64.6%
Referral
3.9%
Social
1.1%
Paid
1.2%

Headcount Trend

Current headcount: ~81

Marketing Team

Marketing Team Size
6 (7% of company)
Median Tenure
13.3 years
Marketing Roles Posted (Last 30 Days)
1