Responsibilities

• Working with Marketing Operations Manager and Regional Marketing Managers to implement and execute marketing initiatives for our growing portfolio
• Manage the onboarding and upkeep of marketing systems for optimal usage and data integrity
• Executing the onboarding, maintenance, and optimization of our property websites including copywriting, user experience enhancements, and search engine optimization
• Website content and concession updates
• Understanding sales and leasing workflows and tracking and reporting on key performance indicators on a regular basis
• Overseeing marketing systems onboarding and maintenance as directed
• Developing email marketing campaigns to achieve business objectives
• Understand and communicate prospect and resident sentiment through reputation management softwares
• Secondary research on new market trends and competitors
• Analyze and report on marketing performance

Requirements

• Bachelor’s degree in Marketing, Journalism, Communications, Business, or related field preferred
• 3+ years of relevant marketing experience in a corporate or agency environment
• Experience in real estate property management, leasing, and/or B2C marketing preferred.
• Computer skills: Office365 including Microsoft Word, PowerPoint, Outlook, Excel, and Teams
• Website management platforms — experience with RentCafé and WordPress preferred
• Mass email platforms including MailChimp and Constant Contact
• Graphic design programs including Adobe Creative Suite and Canva
• Experience with Engrain interactive site maps preferred
• Google platforms including Analytics, Search Console, Business Profiles, and Ads
• Enhanced knowledge of SEO practices preferred
• Social media platforms including Meta Business Suite, Facebook, Instagram, and TikTok
• Reporting systems like Funnel CRM and Remarkably
• Strong interpersonal, oral, and written communication skills — communicates clearly, concisely, positively, and professionally
• Able to interact with wide range of internal and external stakeholders
• Self-motivated, self-directed, organized, detail-oriented, collaborative, inquisitive, motivating, energetic, and results-driven.
• Willingness to learn and explore new strategies
• Flexible to juggle multiple projects and priorities to meet changing deadlines
• Embodies our core values: passion, integrity, work ethic, ownership mindset, and teamwork
• Maintains a neat, well-groomed, and professional appearance

Preferred

• Bachelor’s degree in Marketing, Journalism, Communications, Business, or related field preferred
• Experience in real estate property management, leasing, and/or B2C marketing preferred.
• Experience with Engrain interactive site maps preferred
• Experience with RentCafé and WordPress preferred
• Enhanced knowledge of SEO practices preferred
• Skills/Abilities - Strong interpersonal, oral, and written communication skills — communicates clearly, concisely, positively, and professionally
• Self-motivated, self-directed, organized, detail-oriented, collaborative, inquisitive, motivating, energetic, and results-driven.

Benefits

• Health Plans - Medical, dental, vision, FSA, and HSA
• Family Leave - Paid birth & bonding leave
• Employer Paid Benefits - Basic life insurance, Accidental Death & Dismemberment (AD&D), and short-term disability
• Additional Voluntary Benefits – Life Insurance, AD&D, long-term disability, critical illness, and accident insurance
• 401(K) - 3% company contribution, 100% vested after 2 years of employment
• Competitive PTO - 3 weeks of PTO with immediate accrual, 9 paid holidays, 1 floating holiday, and bereavement
• Health and Wellness - fitness membership reimbursement program
• Free stays in Roers’ properties guest suites
• Rent Discount - 20% discount for employees living in Roers Companies properties
• Employee Referral Bonus Program - $2,500 referral bonus paid once referred candidate completes 60 days of employment
• Charitable Match Program – Roers matches employee donations to charitable organizations
• Professional Development Opportunities
• Employee Assistance Programs