Responsibilities

• Your responsibilities as the Marketing Specialist will include the strategic, tactical, creative development, and performance analysis of the company's websites, digital marketing, and print collateral platforms to promote the company's products, services, drive traffic, and generate sales leads.
• Strategy Development: Working with senior sales and marketing team members, participate in the planning and execution of digital marketing campaigns across various channels including websites, social media, email campaigns, and SEO to enhance awareness and engagement
• Graphic Design: Design and develop creative assets for print, web, digital, and social channels
• Content Creation: Create and curate compelling content for digital platforms, collateral, trade shows, and external and internal presentations ensuring alignment with marketing objectives and audience requirements
• Performance Analysis: Monitor and analyze campaign performance metrics using tools like Google Analytics to assess effectiveness and optimize strategies for better ROI
• Team Collaboration: Work closely with cross-functional teams, including designers, content creators, and external vendors, to ensure timely and on-budget campaign execution
• Market Research: Conduct market research to identify trends, target audiences, and competitive landscape, informing marketing strategies and messaging
• Social Media Management: Manage social media accounts, develop content calendars, and engage with followers to build brand loyalty and community

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 2+ years of experience in an administrative, sales support, or marketing coordinator role
• Experience: Proven experience in digital marketing, with a strong understanding of current marketing tools and strategies
• Analytical Skills: ability to analyze data and derive actionable insights to improve marketing performance
• Creativity: Strong creative skills to develop engaging content/assets and innovative marketing campaigns. Creative mindset with attention to detail and brand presentation
• Communication: Excellent verbal and written communication skills to effectively convey marketing messages. Strong command of correct English usage, spelling, grammar, and punctuation
• Software: Proficient in Microsoft Office, with strong skills in PowerPoint, Word, Excel, and Adobe Creative Suite and/or Canva
• Project Management: Strong organizational skills to manage multiple projects and deadlines effectively
• OR Any combination of education and experience that would provide the required skill and knowledge for successful performance would be acceptable

Benefits

• Medical, Dental, & Vision Insurance
• HSA/FSA options
• Accident & Critical Illness Insurance
• Short- and Long-Term Disability
• 401(k) with Employer Match
• Term Life Insurance
• Employee Assistance Program
• Employee-of-the-Month and Year
• RITALKA University
• Employee Luncheons