Responsibilities

• Marketing Strategy & Brand Management
• Execute the overall marketing plan across paid, organic, and brand channels, with Meta and Google as the core pillars.
• Create a consistent brand voice and presence that positions Bridgecare as the trusted name in CRNA/anesthesiologist locum staffing.
• Understand the competitive landscape in locum tenens staffing and identify opportunities to differentiate Bridgecare.
• Digital Marketing & Campaign Execution
• Build, launch, and optimize Facebook/Instagram ad campaigns, including audience targeting, creative testing, and budget management.
• Manage Google Ads campaigns targeting healthcare administrators and facilities searching for locum staffing solutions.
• Write ad copy, develop creative concepts, and work with the Sales Manager and Business Development Director to build out drip campaigns.
• Oversee landing page strategy and conversion optimization for paid traffic.
• Lead Generation & Business Partnership

Requirements

• 3+ years of marketing experience with hands-on Meta Ads Manager and Google Ads experience
• Proven track record of running paid campaigns that drove measurable business results (leads, brand awareness, pipeline)
• Strong understanding of B2B marketing funnels, ideally in healthcare, staffing, or a similarly relationship-driven B2B industry
• Comfortable owning the strategy execution, this role has a lot of autonomy, and we want someone who takes initiative rather than waits for direction
• Strong copywriting and creative instincts; you can write ad copy that resonates with busy healthcare administrators
• Data-driven mindset comfortable in ad platforms' analytics, Google Analytics, and reporting tools
• Experience with brand-building in a competitive or crowded market is a plus
• Familiarity with the locum tenens, healthcare staffing, or broader healthcare industry is a strong plus (not required)

Preferred

• Experience with brand-building in a competitive or crowded market is a plus
• Familiarity with the locum tenens, healthcare staffing, or broader healthcare industry is a strong plus (not required)

Benefits

• Generous benefits package, including:
• Salary: $30 - $41 hourly
• Paid Time Off
• Health, life, vision, dental, disability, and AD&D insurance
• Flexible Spending Accounts/Health Savings Accounts
• 401(k)
• Leadership and professional development opportunities