Marketing Specialist, Personalization & Rewards

Irvine, CA (Remote)

$85K/yr – $95K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross-functional campaign operations for a Rewards program, focusing on cadence, QA, data prep, and stakeholder readouts with sprint-based delivery.

  • Campaign execution: coordinate asset delivery, QA, and go-live checklists to maintain cadence.
  • Data and measurement: maintain SKU data and post-campaign performance readouts for stakeholders.
  • Cross-functional delivery: align engineering, product, finance, and legal to hit Rewards roadmap milestones.

Job Description

Responsibilities

  • Support the weekly Personalization Pod sprint cycle - coordinating asset delivery, QA, and go-live checklists to keep campaigns on cadence.
  • Conduct thorough quality assurance on campaign setups, verifying segmentation logic, personalization rules, offer codes, tracking links, and dynamic content prior to every send.
  • Compile, organize, and maintain SKU-level data, product recommendation inputs, and campaign content files to unblock sprint dependencies.
  • Monitor in-flight campaign performance and surface anomalies to the team in a timely manner.
  • Support post-campaign data pulls and help assemble performance readout summaries for stakeholders.
  • Support day-to-day operations for the Rewards program, including reward issuance tracking, redemption monitoring, and campaign logistics.
  • Act as the marketing point-of-contact for customer service escalations regarding Rewards program issues.
  • Help coordinate deliverables across engineering, product, finance, and legal teams to keep Rewards roadmap milestones on schedule.
  • Maintain Rewards program documentation including timelines, campaign briefs, status trackers, and reporting templates.
  • Assist with QA and user acceptance testing for new Rewards features, including multicurrency rollout and cashback campaign testing.

Requirements

  • Two (2) to five (5)+ years of marketing experience, preferably in CRM, ecommerce, marketing operations, or a related function in a fast-paced environment.
  • Bachelor's degree in Marketing, Business, Communications, or a related field is preferred, or a combination of education and equivalent work experience.
  • Strong organizational skills with the ability to manage multiple tasks and priorities simultaneously.
  • Exceptionally high attention to detail and accuracy in campaign setup, QA, and project execution.
  • Excellent communication and interpersonal skills for cross-functional collaboration.
  • Ability to thrive in a fast-paced, sprint-based environment where priorities can shift quickly.
  • Self-motivated and proactive - surfaces issues early and brings forward solutions.
  • Proficiency in Google Workspace (Gmail, Drive, Docs, Sheets, Forms) and collaboration tools.
  • Comfortable working with data: building trackers, pulling reports, organizing files, and identifying errors.
  • Experience with loyalty, rewards, or retention programs in a consumer-facing business.
  • Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms).
  • Equivalency of Education and Experience accepted.

Nice to Have

  • Familiarity with email or CRM platforms such as Braze, Klaviyo, or Salesforce Marketing Cloud.
  • Exposure to A/B testing, experimentation frameworks, or campaign analytics.
  • Familiarity with customer segmentation, cohort analysis, or retention metrics.
  • Experience working in an agile or sprint-based team environment.
  • Basic SQL or data querying skills.

Benefits

  • Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan.
  • Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies.
  • Employees will enjoy paid holidays throughout the calendar year.
  • Eligibility requirements for these benefits will be controlled by applicable plan documents.
  • Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
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iHerb

iHerb is on a mission to make health and wellness accessible to all. Since our founding in 1996, we have been dedicated to offering Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We believe that health and wellness should be a universal right made possible through compassion and our collective action.With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our teams have a strong sense of commitment and pride in their work, which has allowed us to grow. At iHerb, our purpose is to empower people to enhance their health, happiness, and well-being — that starts with valuing our team members by providing a positive culture with competitive benefits. Our five shared values unite our team members across the globe and provide a stable foundation. These values speak to who we are, the culture we’re building, and how every single team member contributes to our larger company vision. iHerb's Shared ValuesFocus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly · Embrace Diversity & Inclusion · Strive for Simplicity

Founded in 1996
Irvine, California, USA
1.6K employees (110 in marketing)

Traffic Signals

Monthly Visitors
39.5M
Monthly Google Ads Budget
$414.4K
Traffic Source Mix
Search
46%
Direct
47.7%
Referral
3.3%
Social
1.8%
Paid
1%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
85 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

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