Marketing Specialist - Lincoln Brands

Lincoln, NE (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize Lincoln Chrome and Khrome Werks marketing programs, coordinating campaigns, product launches, content creation, and performance analysis across digital and print channels.

  • Lead cross-channel marketing initiatives aligned to brand standards.
  • Develop and optimize content and campaigns based on performance data.
  • Maintain consistent brand identity across websites, social media, print materials, and events.

Job Description

Responsibilities

  • Coordinate and execute marketing initiatives that support business objectives and brand growth.
  • Coordinate integrated marketing campaigns across digital and print channels.
  • Support product launches and promotional campaigns.
  • Monitor campaign performance and recommend improvements.
  • Maintain a consistent brand identity, messaging and visual style across Lincoln Chrome and Khrome Werks.
  • Ensure all marketing materials accurately represent each brand and align with established brand standards.
  • Research customer trends, competitor activity and industry best practices to identify opportunities for improvement.
  • Recommend improvements that strengthen brand awareness, customer engagement and marketing effectiveness.
  • Maintain brand standards across websites, social media, print materials and events.
  • Manage Lincoln Chrome and Khrome Werks websites and digital marketing channels.

Requirements

  • Bachelor's degree in Marketing , Communications, Graphic Design or a related field, or equivalent experience.
  • Two or more years of marketing experience preferred.
  • Experience with consumer products, powersports, automotive or related industries is a plus.

Preferred

  • Professional-quality product , lifestyle and event photography with strong photo editing skills.
  • Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Lightroom and Premiere Pro.
  • Experience creating and managing social media content.
  • Strong graphic design skills for both print and digital marketing materials.
  • Experience creating engaging lifestyle content for premium brands.
  • Excellent writing skills for blogs, newsletters, email campaigns, product descriptions and promotional content.
  • Website content management and basic SEO knowledge.
  • Strong organizational, time management and communication skills.
  • Ability to manage multiple priorities while maintaining exceptional attention to detail.
Lincoln Industries logo

Lincoln Industries

A manufacturing company with metal finishing at its core. The company specializes in complex metal finishing services as well as supply chain management. Industries served to include automotive, power sports, agriculture, and industrial. Recently the company has introduced its own product line of exhaust stacks for heavy-duty trucks.Learn more about our career opportunities and what it's like to work at one of Fortune's best 25-medium sized companies to work for in America:https://www.lincolnindustries.com/careers

Founded in 1952
Lincoln, Nebraska, USA
562 employees (11 in marketing)

Traffic Signals

Monthly Visitors
2.2K
Traffic Source Mix
Search
26.8%
Direct
49.1%
Referral
6.1%
Social
16.6%
Paid
1.3%

Headcount Trend

Current headcount: ~564

Marketing Team

Marketing Roles Posted (Last 30 Days)
1