Responsibilities

• Execute digital and print marketing activities including creation of materials for new and existing products (brochures, literature sheets, website campaigns, social content, direct mail, email, advertising, press releases, videos, marketing automation, product photography, etc.)
• Lead the collaborative go-to-market efforts of product launches with strong contribution on go-to-market message creation to support unique value proposition development
• Acting as primary contact for outside creative agency of record; responsible for project planning documents, editing support, and approvals
• Own marketing budget process for estimating monthly expenses and tracking actual spend
• Regularly report on content performance and drive improvements into the creative process
• Understand customer media and information consumption habits to improve targeted marketing efforts and channel effectiveness
• Perform market research through surveys, interviews, and customer interactions to uncover insights that strengthen messaging to create more impactful marketing collateral
• Participating in collaborative go-to-market efforts (i.e. trade show planning, social media content, best practice sessions) for Miller
• Reviewing and updating marketing infrastructure systems such as customer facing websites

Requirements

• Bachelor’s degree in business (emphasis in marketing preferred)
• Minimum 3-5 years’ experience in a product based, business to business environment
• Proven ability to analyze current business issues, customer needs and formulate marketing strategies
• Strong business acumen, well organized, aggressive self-starter with the willingness to learn and grow
• Excellent oral and written communication skills
• Ability to build relationships among employees, distributors, and key end-users
• Comfortable presenting and facilitating before groups
• Ability to succeed in a fast-moving environment that values an entrepreneurial spirit
• Must be a team player with high motivation and solid decision-making abilities
• Must possess a high level of creativity
• Desire to take initiative and high energy to see projects through completion
• Ability to understand technical product-line
• Must be proficient in Microsoft Office
• 20% travel

Preferred

• Experience with outside creative agencies
• Marketing automation experience
• Strong knowledge of go-to-market strategies