Responsibilities

• Recruiting Campaigns: Plan, launch, and optimize multi-channel Host recruiting campaigns across email, landing pages, direct mail, webinars, events, paid media, and emerging channels.
• Content and Sales Support: Create polished emails, landing pages, case studies, testimonials, toolkits, sales enablement, event communications, and follow-up assets. Support paid acquisition with lead-quality insights, geographic priorities, and creative recommendations.
• Lead Generation and Database Quality: Research priority industries and markets; source, enrich, validate, deduplicate, and segment prospect data using approved tools and processes. Maintain verification, suppression, and list-hygiene standards; and document audience sources and outcomes.
• HubSpot Execution: Build and manage recruiting emails, landing pages, forms, segments, workflows, sequences, properties, lead scoring, routing, personalization, and campaign reporting. Perform thorough quality control before every launch.
• Project Ownership and Alignment: Coordinate with Account Executives and internal teams on campaign priorities, lead thresholds, routing, follow-up, feedback loops, approvals, and launch readiness. Maintain accurate project plans, communicate status clearly, and escalate risks or support needs early.
• Analytics and Optimization: Track source and attribution, email and landing-page engagement, lead quality and disqualification, and conversion from initial interest through active Host. Establish performance benchmarks, deliver clear insights, and translate results into actionable improvements that increase lead quality and funnel performance.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field, or equivalent relevant experience; plus experience in B2B, demand generation, digital, or growth marketing with demonstrated ownership of multi-channel campaigns from build through reporting.
• Advanced HubSpot Knowledge Required: Ability to independently build and troubleshoot Marketing Hub and CRM emails, forms, landing pages, segments, workflows, sequences, properties, lead scoring, lead routing, automation, and reporting.
• Lead Generation and Database Management: Strong knowledge of prospect research, list building, data enrichment and validation, segmentation, deduplication, suppression, deliverability, and CRM hygiene.
• Experience with NeverBounce and AI lead gen tools is a plus.
• Data and Reporting: Comfort using CRM and full-funnel data to identify trends, explain performance, and recommend next actions; intermediate Excel or Google Sheets skills.
• Content and Design: Exceptional writing and editorial judgment, plus basic design skills in Canva or Adobe Creative Suite.
• Project and Stakeholder Management: Ability to manage multiple deadlines, maintain accurate plans in Asana or a comparable platform, clarify ownership, document decisions, and communicate effectively across teams.
• Independent Execution: A demonstrated record of careful quality control, curiosity, proactive problem-solving, follow-through, and reliable execution with limited day-to-day oversight.
• Preferred: Current HubSpot Marketing Hub certification and experience in marketplace, membership, travel, hospitality, small-business, supply-side, or Sales-aligned acquisition programs.

Preferred

• Current HubSpot Marketing Hub certification.
• Experience in marketplace, membership, travel, hospitality, small-business, supply-side, or Sales-aligned acquisition programs.

Benefits

• Benefits include unlimited PTO, health, dental and vision insurance, 401(k) with employer match, parental leave, and most of all, a fun work environment.