Marketing Specialist (Email focused) - Harrisburg, PA

Harrisburg, PA (Hybrid)

$24/hr – $25/hrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and optimize multi-channel email and loyalty marketing programs, driving engagement, conversions, and revenue through structured campaigns and cross-functional collaboration.

  • Own email and loyalty program strategy, from setup and targeting to testing and deployment, with cross-channel alignment to maximize impact.
  • Collaborate with leadership to plan the calendar, coordinate campaigns, and keep messaging consistent across channels while tracking performance and iterating.

Job Description

Responsibilities

  • Manage, design, and execute email marketing campaigns, including setup, targeting, proofreading, testing, and deployment.
  • Collaborate with leadership to develop and optimize email and loyalty marketing strategies.
  • Support the marketing calendar through campaign planning, coordination, and execution.
  • Create and manage campaigns across multiple channels, including email, SMS, and web.
  • Analyze campaign performance metrics and provide recommendations to improve engagement, conversions, and revenue.
  • Ensure all campaigns meet deadlines and align with marketing schedules.
  • Assist with special projects such as CJ Rewards, website scheduling, and marketing automation tools.
  • Monitor email deliverability and ensure compliance with industry best practices.
  • Research and stay current on marketing trends, competitor campaigns, and emerging technologies.
  • Collaborate cross-functionally to ensure consistent messaging and campaign success.

Requirements

  • Associate or Bachelor's degree in Marketing or a related field preferred.
  • 2–4 years of experience in email marketing, campaign execution, or digital marketing.
  • Strong understanding of email marketing best practices and campaign performance metrics.
  • Excellent organizational, project management, and communication skills.
  • High attention to detail with the ability to manage multiple projects simultaneously.
  • Proficiency with Microsoft Office (Word, Excel, Outlook).
  • Experience with email marketing platforms (e.g., Braze) preferred.
  • Familiarity with tools such as Monday.com, FTP platforms, or similar systems is a plus.
  • Knowledge of Adobe Illustrator or Photoshop is a plus.
  • Ability to collaborate effectively in a team environment and adapt to changing priorities.

Preferred

  • Experience with Braze
  • Familiarity with tools such as Monday.com, FTP platforms, or similar systems
  • Knowledge of Adobe Illustrator or Photoshop

Benefits

  • Biweekly pay
  • Paid Time Off and Company Paid Holidays
  • Medical, Dental, and Vision Insurance with affordable options
  • Health Savings Account with company contribution
  • Life and Short-Term Disability Insurance
  • 401(k) plan with 4% company match and profit sharing
  • Employee Assistance Program
  • Employee Referral Program
  • Casual dress code
CJ Pony Parts logo

CJ Pony Parts

Founded in 1984.5 by two friends with a shared passion for driving cool, classic Mustangs, CJ Pony Parts has always been driven by a love for automotive restoration and performance. For over 40 years, we've empowered automotive enthusiasts to build their dream vehicles by offering the highest quality aftermarket parts and accessories for Ford Mustangs, Broncos, Focus STs, and classic trucks like the Chevy C10 and Ford F-100.To celebrate 40 years of fueling your passion, we're giving CJs a brand new look while renewing our commitment to offering the best parts selection in the industry. Our enthusiasm for automotive restoration continues to be the driving force behind everything we do. Join us as we bring a fresh look to classic performance!

Founded in 1985
Harrisburg, Pennsylvania, USA
89 employees (29 in marketing)

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$60.7K
Traffic Source Mix
Search
58.4%
Direct
17.9%
Referral
2.6%
Social
6.5%
Paid
8.7%

Headcount Trend

Current headcount: ~89

Marketing Team

Marketing Team Size
25 (28% of company)
Marketing Roles Posted (Last 30 Days)
1