Marketing Specialist - Email & Events

Tallahassee, FL (Remote)

$55K/yr – $65K/yrMid Level7+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end demand and events engine for a B2B tech stack, blending email/social/paid campaigns with in-person events to drive pipeline and ROI.

  • Cross-channel campaign ownership: plan, deploy, and optimize email, social, paid search, and nurture programs.
  • Event-driven demand: run conferences, trade shows, webinars, and lead follow-up with ROI measurement.
  • Analytics and optimization: track CTR, MQLs, conversions, and adjust campaigns based on data.

Job Description

  • Cross channel campaign management
  • Plan, build, and deploy email, social, paid search, and nurture campaigns to drive awareness, engagement, and conversions.
  • Segment and maintain email lists within HubSpot (or similar CRM/marketing automation platform).
  • Conduct A/B testing on subject lines, CTAs, and formats to optimize open and click-through rates including landing page and website optimization.
  • Track campaign metrics, analyze performance, and report on key KPIs (CTR, MQLs, conversions).
  • Plan and execute industry conferences, trade shows, and webinars—from logistics and booth management to lead follow-up.
  • Manage event calendars, vendor relationships, and promotional materials.
  • Measure event performance, lead generation impact, and ROI reporting.
IRBsearch logo

IRBsearch

IRBsearch is a market leader for providing online risk assessment information to private investigators, process servers, bail bondsmen, judgment recovery and repossession specialists. With one click customers can search billions of records in just a fraction of a second. IRBsearch® provides daily source updates and produces the most accurate and thorough reports in the industry.IRBsearch has an extensive knowledge of the private investigative and data acquisition industries, with a combined 40 plus years of investigative experience among IRB leadership. Through IRB’s ability to unite advanced technologies with the best data sources, IRB customers gain access to the highest quality and most current information available to investigative professionals.Through individual searches and compiled search reports, the company helps investigators locate missing persons, verify identity, comply with legislation, prevent or detect fraud, determine institutional risk control, aid law enforcement, and contribute to security initiatives.In addition to premiere online data solutions, IRB provides customers with an entire suite of investigative products and services. From premiere searching capabilities, to complimentary training webinars and marketing seminars, IRB continuously serves the customer in order to improve productivity, increase profitability, and stimulate growth.

Founded in 2001
Tallahassee, Florida, USA
20 employees (2 in marketing)

Traffic Signals

Monthly Visitors
62.5K
Monthly Google Ads Budget
$2K
Traffic Source Mix
Search
39.1%
Direct
58.6%
Referral
1.9%
Social
0.3%
Paid
0.1%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
1