Marketing Specialist - Digital Ads Manager

Grand Rapids, MI (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Drive paid advertising campaigns and website project management for Launch Kit clients in West Michigan.

  • Own end-to-end paid campaigns across Meta, Google, LinkedIn, and TikTok.
  • Collaborate with web, content, social, and marketing teams to manage ~20 sites.
  • Standout: Interest in system building, automation, and backend ad reporting.

Job Description

Responsibilities

  • Own end-to-end paid campaigns across Meta, Google, LinkedIn, and TikTok with cross-functional teams.
  • Collaborate with Web Designers, Content Creators, Social Media Managers, and Marketing Managers on projects; aim to manage ~20 websites.

Preferred

  • Enjoys learning new digital marketing strategies and tactics.
  • Is excited about working with local business here in our West Michigan community.
  • Enjoys learning new software programs.
  • On a spectrum of artist to engineer, lean toward engineer with strong ad backend management and reporting.
  • Is interested in system building and automation.
  • Has an eye for design but might not necessarily create the designs themselves.

Benefits

  • Hybrid work model - Welcome to work from home or in the Launch Kit office.
  • The team typically works in the Launch Kit office or the Grand Rapids Chamber of Commerce on Monday, Wednesday, and Friday.
  • The team typically works remotely on Tuesday and Thursday.
  • By default, the Launch Kit team only takes meetings on Monday, Wednesday, and Fridays and reserves Tuesdays and Thursdays for uninterrupted work.
  • Launch Kit is open Monday - Friday from 9:00 am - 5:00 pm.
  • Health Insurance - Eligible to join Priority Healthcare group plan at the time of employment.
  • Dental Insurance - Eligible to join Bright Benefits group plan at the time of employment.
  • Vision Insurance - Eligible to join Bright Benefits group plan at the time of employment.
  • Paid Time Off - 23 days per year.
  • Parking - Downtown Grand Rapids parking garage pass.
Launch Kit Marketing logo

Launch Kit Marketing

Tired of chasing leads, juggling freelancers, and feeling embarrassed by your website? You’re not alone, and you don’t have to settle. Launch Kit is a modern marketing team built for small business owners who are ready to level up their brand, look legit online, and finally have a single local team that *gets it*.Based in Grand Rapids, Michigan, we work with service-based businesses across the U.S. especially in industries like construction, home services, landscaping, salons, gyms, restaurants, and non-profits. Our in-house team handles everything: website design, photography, videography, social media management, digital advertising, and CRM.We’re your marketing department, all under one roof, with local people you can actually call. No outsourcing. No guesswork. Just consistent, professional marketing that helps your business grow without the chaos.If you're ready to stop DIY’ing and start getting real results, let’s talk.Visit launchkitdesign.com or call 616-816-2509 to get started.

Founded in 2020
Grand Rapids, Michigan, USA
7 employees (5 in marketing)

Traffic Signals

Monthly Visitors
3.1K
Traffic Source Mix
Search
28.6%
Direct
44.9%
Referral
6.5%
Social
18.3%
Paid
1.4%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Team Size
4 (57% of company)