Responsibilities include owning social media presence across Instagram, Facebook, TikTok, LinkedIn, and Google Business Profiles; creating content (photography, video, graphics, promotions, and event announcements); planning and executing campaigns to boost brand awareness, traffic, and sales; promoting events and grand opening initiatives; collaborating with ownership to develop marketing strategies; coordinating with photographers, videographers, influencers, media partners, and community organizations; assisting with email campaigns and customer communications; monitoring reviews and brand reputation; tracking campaign performance with recommendations for improvement; supporting website updates, digital advertising, and promotions.

• Social & Content Ownership: Manage multi-channel social presence and content creation to drive awareness and event promotion.
• Campaign & Events Execution: Plan and run campaigns and special events to lift traffic and brand visibility.
• Collaboration & Partnerships: Work with ownership, photographers, influencers, media partners, and communities to amplify reach.
• Reputation & Performance: Monitor reviews and campaign metrics, providing optimization recommendations.
• Website & Advertising Support: Assist updates and paid promotions to support marketing goals.
• Event & Community Outreach: Plan and execute hospitality and community events that align with business objectives.
• Customer Communications: Manage email marketing and essential customer communications.
• Strategic Planning: Align marketing tactics with overall business strategies with management input.
• Content Production: Coordinate high quality content creation workflows with vendors and internal teams.
• Measurement & Optimization: Track performance and iterate on learnings to improve outcomes.