Marketing & Social Media Manager - Rocky at Rocky Brands, Inc. | Nelsonville, OH

Rocky Brands, Inc.

Marketing & Social Media Manager - Rocky

Nelsonville, OH (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive Rocky Brands’ social presence and multi-channel marketing to grow engagement and online sales.

Must-have: Experience managing social channels including Facebook, X, Pinterest, LinkedIn, YouTube, and TikTok.
Standout: Lead end-to-end channel marketing plans with cross-functional teams and budget ownership.
Standout: Build influencer programs using platforms like MAVRCK.

Job Description

Responsibilities

Provide social news and trend insights; share best practices for social interaction and social commerce and pprofessionally represent the Rocky Brand portfolio online.
Manage social community promoting, engagement, and conversation monitoring, then manage the social communities to generate consumer engagement, brand interaction and sales conversion.
Analyze and track department project success against department goals, benchmark results and provide ongoing strategic recommendations.
Participate in and manage Facebook, X, Pinterest, Linked-in, You Tube, TikTok, etc.
Create and post relevant text, images, and videos on the appropriate Social platforms.
Coordinate with Product, eCommerce, Creative, and Marketing teams to ensure product launches go live on schedule with complete, brand‑aligned content.
Manage all product‑related content for the brand website, ensuring accuracy of descriptions, features, specifications, pricing, photography, and merchandising assets.
Support digital asset management by organizing, tracking, and distributing product images, videos, and marketing materials for use across website and social channels.
Develop annual marketing plan in conjunction with the Vice President, Brand General Manager, focusing on meeting organizational objectives.
Lead the development of end-to-end implementation plans for various channel marketing activities, including promotions, visual, online, branding and other business endeavors that boost the company’s market share.

Rocky Brands, Inc.

3.2 Glassdoor

Since its inception in 1932, Rocky Brands, Inc. (NASDAQ: RCKY) has grown into a global enterprise with distribution to more than 70 countries. The Global Headquarters, located in the historic town of Nelsonville, OH employs about 400 residents, with more than 2,800 employees worldwide, including offices in Dedham, MA, our own factory in Rock Island, IL and several international locations. The global Rocky Brands team operate in offices and facilities in Canada, China, Australia, United Kingdom, Puerto Rico, Dominican Republic and more. At Rocky Brands, Inc., we design, develop, manufacture and market premium quality footwear and apparel. We are focused on growing our brands through product innovation, targeted sponsorships and social interaction with our consumers. We market compelling brands with innovative product lines that enhance consumers’ life experiences, resulting in a lifetime loyalty to Rocky Brands, Inc. The Rocky Brands family of brands includes Rocky®, Georgia Boot®, Durango®, The Original Muck Boot Company®, XTRATUF®, Ranger® and Lehigh Outfitters®. Our vision is to become a global leader in the apparel and footwear markets with increasingly profitable organic sales growth. To view our products, please visit: www.RockyBoots.com www.LehighOutfitters.com www.DurangoBoot.com www.GeorgiaBoot.com www.MuckBootCompany.comwww.XTRATUF.comwww.4eursole.com For career opportunities with Rocky Brands, Inc., please visit our corporate website: http://www.RockyBrands.com/careers AA/EOE – M/F/vets/disability

Founded in 1932

Nelsonville, Ohio, USA

496 employees (30 in marketing)

linktr.ee/rockybrandsinc

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