Marketing - Retail Marketing Manager at Clarks | Needham, MA | $70K/yr – $90K/yr

Clarks

Marketing - Retail Marketing Manager

Needham, MA (On-site)

$70K/yr – $90K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

The role centers on building and activating the Americas retail marketing strategy, driving traffic through digital tactics, developing loyalty programs, and coordinating cross-functional efforts across creative, budget, and field teams. It emphasizes boosting in-store and online coordination, measuring performance, and balancing brand and sales goals. Strong project management and communication skills are essential to lead initiatives across internal and external partners.

Job Description

Responsibilities

Partner with the Director of Marketing and VP of Retail to develop and activate the retail marketing strategy.
Develop programs to drive traffic and sales to Clarks Americas full-price and outlet stores with a focus on digital tactics.
Look for ways to incentivize our loyal Clarks consumers through our in-store loyalty program. Develop programs to reach our existing consumer while also attracting new consumers for future growth opportunity.
Own and drive the regional trade planning calendar by partnering with functional input teams and incorporating global and regional direction.
Collaborate with BU Marketing and Global Marketing counterparts to ensure Americas retail needs are considered in development of creative assets.
Develop and manage the monthly in-store communication package to support campaign activation, visual marketing direction and sales opportunities.
Develop and deliver direct retail marketing campaign programming, creative brief and communications on time and with excellence.
Collaborate with ecommerce/digital marketing to deliver cohesive and coordinated consumer communication and promotional strategies and tactics.
Develop, execute, optimize and evaluate mall/local/store marketing opportunities ensuring they fall within financial budgets.
Coordinate with retail operations & merchandising teams to deliver effective field communication & direction seeking continuous improvement opportunities and ensure brand and product stories come to life in retail stores.

Requirements

Strong and effective creative project management and ability to lead and direct internal and external resources
Clearly demonstrated ability to organize and deliver time sensitive projects independently
Budget management and demonstrated ability to work within budget parameters to deliver projects on or under-budget
Proficient in Microsoft Office (Word/Excel/PowerPoint).
Excellent verbal and written communication skills (proven ability to manage up and across a matrixed org)
Ability to manage time and multiple priorities
Ability to think through options and make recommendations
Inquisitive mind and drive to continuously improve on past results
Stay up to date on new marketing trends and technologies and have a pulse on the competitive landscape
Self-motivated

Clarks

3.7 Glassdoor

It began with a flash of inspiration. It was 1825 in the Somerset village of Street and James Clark was busy working at the tannery owned by his brother, Cyrus. Among the sheepskin rugs, the off-cuts and cast-offs were piling up when James had a brainwave: “Slippers!”. And the rest, as they say, is history. A few stitches and a few years later, the sheepskin slipper was born. It was the very first Clarks shoe and the opening chapter in a remarkable story that continues to unfold to this day. In the decades that have passed since the young Mr. Clark’s eureka moment our shoes have seen social, political and economic revolution. They’ve seen fashions in footwear come and go, and come again – everything from court shoes and winklepickers to wedge heels, sandals and sneakers. They’ve tapped to the beat of crooners, rockers, Britpoppers and hip hoppers. They’ve walked, marched, strode and sashayed through an ever-changing world. New technology, state-of the-art facilities and our love of shoes means we’re not only the number one shoe brand in the UK. With continuing growth in North America, Western and Eastern Europe, India and China, we’re also the world’s largest casual and smart shoe company and the fourth largest footwear company on the planet. We’ve come a long way since Cyrus and James Clark and the ‘Brown Petersburg’. But their vision and passion live on in our shoes. You could say we’re following in their footsteps.

Street, England, GBR

6.4K employees (156 in marketing)

www.clarks.com

61% recommend to a friend

67% CEO approval