Responsibilities

• Market Penetration: Identify opportunities to increase adoption in targeted neighborhoods and segments
• Marketing Effectiveness: Improve campaign performance and channel ROI
• Customer Growth: Support acquisition strategies with data-backed insights
• ARPU Support: Provide analysis on offers, promotions, and customer mix
• Analyze subscriber growth, penetration trends, and campaign performance across markets
• Identify underperforming areas and high-opportunity segments
• Support development of targeted marketing strategies with data insights
• Track and report on performance of digital, direct mail, and field marketing campaigns
• Assist in evaluating channel effectiveness and cost per acquisition (CPA)
• Support A/B testing and help measure results of campaigns and offers

Requirements

• 2-4 years’ experience in marketing data analysis or business intelligence, preferably in telecommunications or broadband services.
• Proficiency with Excel and SQL, and visualization tools like Tableau; CRM experience a plus.

Nice to have

• CRM experience a plus.
• Knowledge of FTTH operational metrics, including installation rates, service adoption, and churn, is highly desirable.
• Ability to identify trends, patterns and communicate with team to drive actionable insights and outcomes.
• Effective communication skills to deliver insights and recommendations to technical and non-technical audiences.

Benefits

• Comprehensive Health Insurance: Medical, Dental, Vision, and additional Supplemental lines of coverage.
• Employee discounts on Empire Access services and products for eligible employees.
• Employee Assistance Program.
• Competitive pay rates with opportunities for growth.
• Retirement Plan- 401k plan with up to a 6% company match to help you save for the future.
• Paid Time Off: Generous paid time off such as vacation, sick, holidays, floating holidays, personal time.
• Birthday off each calendar year.
• Employees dependents under the age of 18 get a birthday card and a $25.00 check each calendar year during the month of their birthday.
• Training programs and Career advancements.
• Employee Recognition “Kudos” Program